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SOUTHWESTERN BELL BEGINS SELLING FRAME RELAY IN KANSAS; FIRST OFFERING IN SOUTHWESTERN BELL'S FIVE-STATE REGION

 SOUTHWESTERN BELL BEGINS SELLING FRAME RELAY IN KANSAS;
 FIRST OFFERING IN SOUTHWESTERN BELL'S FIVE-STATE REGION
 KANSAS CITY, Kan., July 27 /PRNewswire/ -- The world of data communications just got faster, more economical and more flexible in Kansas City, Kan.
 Frame Relay Service has come to town.
 Southwestern Bell Telephone received approval this month from the Kansas Corporation Commission to begin selling the new service to customers. It's the first state in which the company has received the go-ahead to begin offering Frame Relay Service.
 The service initially will be offered in the Kansas City, Kan., metropolitan area. By year-end, Southwestern Bell plans to have Frame Relay Service available to customers in the Topeka and Wichita areas.
 Frame Relay Service is a new high-speed data communications service which is being offered at speeds of 56 kilobits per second (Kbps), 384 Kbps and 1.536 megabits per second (Mbps).
 The service is a flexible and economical transmission alternative for medium to large business customers who require interconnection to multiple local area network (LAN) locations in a metropolitan area.
 And Frame Relay Service's speeds can turn even Evelyn Wood's head. With the service, a 200-page business report could go across town in about two seconds. The bulky "Crime and Punishment" novel would appear in less than four seconds.
 Frame Relay takes data communications to the next level of packet switching called "fast packet." Data is packaged into variable length "frames," then sent over a predefined path. This makes the service well suited for "bursty" data applications, such as interconnecting LANs.
 Frame Relay Service boosts a customer's network performance through more efficient use of data communication lines.
 "Our Frame Relay Service offers our customers many of the benefits of private networks with improved flexibility and cost savings," says Tom Zurheide, Southwestern Bell's district manager for business product management.
 Southwestern Bell's Frame Relay Service has two primary elements: Site and Logical Links.
 Each customer location is connected to the telecommunications network with a Site Link. The Site Link is a dedicated line from the customer's premises to the serving Southwestern Bell central office. The Logical Link, also know as a permanent virtual circuit (PVC), is the virtual connection between two customer locations.
 A single Site Link can serve multiple Logical Links reducing a customer's data communications equipment costs as new locations are added to the network. Site Links and Logical Links are priced on a flat-rate basis each month. "This helps our customers since they can plan their network budgets without worrying about usage charges," notes Zurheide.
 Southwestern Bell is offering Frame Relay Service in metropolitan area networks. This enables customers to access the service across a wide area at the same price.
 "We offer a simple price structure which customers should find attractive," says Zurheide. "The pricing makes the service an economical alternative to dedicated private lines."
 For example, if a business has five locations within a metropolitan area that are connected using 56 Kbps Frame Relay Service in a"full mesh" configuration (where every location is connected to every other location), the monthly cost would be $1,300.
 By comparison, an average dedicated digital private line network connecting five locations in the same "full mesh" configuration would cost twice as much.
 Zurheide notes frame relay can help customers communicate in a lot of ways.
 "In addition to LAN interconnection, other uses include imaging, remote data base access and sharing engineering design data such as Computer-Aided Design/Computer-Aided Manufacturing (CAD/CAM) files," he says.
 To start service, businesses need to purchase or lease a frame relay-compatible router and a CSU/DSU (channel service unit) for each connection site.
 Customers can obtain routers from the supplier of their choice, including Southwestern Bell which sells and leases routers. Under a service agreement, the company also will provide maintenance for the routers it offers.
 Southwestern Bell Telephone is a wholly owned subsidiary of Southwestern Bell Corporation (NYSE: SBC) and provides telecommunications services to more than 9.6 million customers in Arkansas, Kansas, Missouri, Oklahoma and Texas.
 -0- 7/27/92
 /CONTACT: Scott Hilgeman of Southwestern Bell Telephone, 314-247-4613/
 (SBC) CO: Southwestern Bell Telephone ST: Kansas IN: TLS SU: PDT


PS -- NY088 -- 3588 07/27/92 14:20 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 27, 1992
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