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SOUTHWESTERN BELL ADDS TWO NEW VIDEO SERVICES; OFFERINGS BRING ECONOMY, FLEXIBILITY TO BUSINESSES

 SOUTHWESTERN BELL ADDS TWO NEW VIDEO SERVICES;
 OFFERINGS BRING ECONOMY, FLEXIBILITY TO BUSINESSES
 ST. LOUIS, July 6 /PRNewswire/ -- Southwestern Bell Telephone made the following announcement today:
 Video: It's the next best thing to being there.
 And whether it's a high school Spanish class, a business meeting or a medical consultation, two new video services from Southwestern Bell Telephone -- Business Video Service I and II -- can help schools, hospitals, businesses and other groups at different locations communicate economically with each other face-to-face over telephone lines.
 Both services, part of Southwestern Bell's growing family of video services, offer point-to-point, two-way compressed videoconferencing. Business Video Service I is provided at a lower transmission rate than Business Video Service II.
 Business Video Services include the telephone line, which is specifically designed for video transmission. The transmission rates and compression determine the quality of the audio and video.
 Southwestern Bell is the first Bell Operating Company to offer these types of video services.
 "Rising travel costs and the increasing emphasis on expense control have forced businesses, governments, hospitals and others to look for alternatives to travel," said Bob Williams, Southwestern Bell's product manager for Business Video Services. "A good alternative is value- priced videoconferencing such as Business Video Services."
 Videoconferencing lets people in geographically separate locations talk face-to-face via interactive audio and video technology.
 "Videoconferencing helps customers more faster decisions," Williams added. "It lets them bring together more people with specific expertise who otherwise might be excluded because of travel costs."
 Both Business Video Services are available on an intraLATA (within a regional calling area) basis. The services also provide access to long distance companies for interLATA (across regional calling area boundaries) service.
 Southwestern Bell's goal is to provide customers with economically- priced video services, Williams said.
 To do that, the new Business Video Services are based on the quality of the audio and video channel rather than on capacity or "bandwidth." Customers can choose one of two transmission rates to best suit their video application.
 Here's how the services are priced: There's a monthly service charge of $805 for Business Video Service I and $910 for Business Video Service II. Interoffice mileage charges where they apply are set at $13 per mile for Business Video Service I and $15 per mile for Business Video Service II. A one-time installation charge of about $1,500 and a 36-month minimum service period also apply.
 For interLATA video service, customers need to provide compatible- bandwidth software at the terminating point in the other LATA and select a long distance company to transmit the video signal across LATA boundaries. Southwestern Bell can provide intraLATA but not interLATA long distance service.
 Business Video Services I and II also include a variety of features such as graphics and encryption capabilities.
 Graphics let customers send and receive charts, artwork and other written material and view it on the TV monitors while the videoconference is in progress. Encryption scrambles the audio and video signals to provide added security during transmission.
 For an additional charge, customers buying one or both of the video services also will have access to multimedia capabilities such as VCRs and personal computers.
 Southwestern Bell developed and designed Business Video Services to meet the needs of medium and large business customers, including those in government, education and health care.
 In education, schools can use video to share teachers by delivering courses electronically, noted Williams. In health care, video can be used for remote psychological and medical diagnosis. And in government, video can be used for court hearings and arraignments.
 "And there are many uses for video in business including training, contract negotiations, crisis management, executive policy sessions and customer support meetings, to name just a few," Williams said.
 Southwestern Bell's Business Video Services can help business customers become more productive, improve communications, extend their staff resources, make quicker decisions and reduce travel expenses, too.
 As a full video systems integrator, Southwestern Bell also offers customers Local Area Video Network services. These services bring businesses a customized, comprehensive approach to integrated video network service and are designed for customers with sophisticated needs.
 This is how Southwestern Bell's two videoconferencing offerings compare:
 -- Local Area Video Network -- The equipment and consultation. Includes supplying and installing cameras, TV monitors, speakers and microphones; providing start-to-finish planning and video network design; conducting training; performing maintenance; and managing the video network.
 --Business Video Services -- The video transmission service. With their payment options, the services make it easier for businesses to acquire videoconferencing capabilities. Business Video Services offer customers two service levels for regular meetings and those involving more intricate learning procedures.
 "By giving our customers alternatives, they can choose the exact help they need when they need it," explained Williams.
 Southwestern Bell Telephone is a wholly owned subsidiary of Southwestern Bell Corp. (NYSE: SBC) and provides telecommunications services to more than 9.6 million customers in its five-state region.
 -0- 7/6/92
 NOTE TO EDITORS: B-Roll is available.
 /CONTACT: Scott Hilgeman of Southwestern Bell, 314-247-4613/
 (SBC) CO: Southwestern Bell Telephone ST: Missouri IN: TLS SU: PDT


MC -- SF012 -- 6803 07/06/92 18:22 EDT
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Date:Jul 6, 1992
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