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SOUTHWEST AIRLINES NAMED IN TOP TEN IN NEW BOOK: 'THE 100 BEST COMPANIES TO WORK FOR IN AMERICA'

 DALLAS, Jan. 22 /PRNewswire/ -- Southwest Airlines, the nation's seventh largest airline, has been named one of the Top Ten in a new book: "The 100 Best Companies to Work For in America. The book examines exceptional workplaces and is a completely revised edition of the 1984 bestseller. It was released today at a press conference in New York by business journalists Robert Levering and Milton Moskowitz and was published by Currency/Doubleday.
 "We are elated that our first inclusion in this book places Southwest in the Top Ten category -- the best of the best," said Colleen Barrett, executive vice president-Customers. "The 12,000 employees of Southwest have created an outstanding work environment over the past 21 years, but it's nice to have outside endorsement."
 Besides the Top Ten ranking, Southwest was also recognized in five other categories: Best for Job Security; 10 Best for Opportunities; Most Strongly Unionized; Youngest Companies; and Where Fun is a Way of Life.
 Referring to the last category, the authors stated: "Hiring people who enjoy the lighter side of life is part of what makes Southwest a fun place to work."
 Another reference in the book looks somewhat deeper: "It's not all fun and games at Southwest. They run an airline that as acquired a good reputation from both investors and "Customers" (they always capitalize the "c" in "customers"). In 1991 they had the fewest consumer complaints of any major airline, nosing out Delta, the longtime leader. And Southwest has been profitable every year since 1972, including 1991, when it was the only major airline in the black. And while other airlines were laying off or cutting back, Southwest was hiring at a clip of 200 new employees a month in 1992. In the company's 1991 annual report (Chairman Herb) Kelleher attributed the firm's success to its business strategy and because our people have the hearts of lions, the strength of elephants, and determination of water buffaloes.'"
 Southwest was the only Dallas-based company to make the Top Ten; one of nine corporations based in Texas to make the Top 100 list; and one of four companies based in Dallas to make the Top 100.
 -0- 1/22/93
 /NOTE TO EDITORS: Photos of Herbert D. Kelleher, Boeing 737 and corporate logo available via Wieck Photo DataBase to any newspaper or media outlet with telephoto receiver or electronic darkroom that can accept overhead transmissions. To electronically retrieve photo free of charge, call 214-416-3686./
 /CONTACT: Ginger Hardage, 214-904-4524 or Ed Stewart, 214-904-4187, both of Southwest Airlines/
 (LUV)


CO: Southwest Airlines ST: Texas IN: AIR SU:

LR -- NY029 -- 7872 01/22/93 11:16 EST
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Date:Jan 22, 1993
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