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SOUTHERN STARR BROADCASTING GROUP REPORTS RESULTS

 SOUTHERN STARR BROADCASTING GROUP REPORTS RESULTS
 WINTER PARK, Fla., Feb. 7 /PRNewswire/ -- Southern Starr


Broadcasting Group, Inc. (NASDAQ: SSBG) reported net income for the nine months ended Dec. 31, 1991, of $387,038, or $.29 per share, compared to net income of $533,026, or $.40 per share, for the nine months ended Dec. 31, 1990. A small loss of $8,916, or $.01 per share, was reported for the quarter ended Dec. 31, 1991. Broadcasting revenues were $1,692,438 and $5,402,972 for the three- and nine-month periods, respectively, off 3.5 percent and 3.9 percent from revenues reported for the comparable periods in the prior year.
 The three markets in which the company operates radio stations have each been negatively impacted by the economic slowdown over the past year, with total market radio revenues off as much as 17 percent from the prior year. Under these circumstances, management has been pleased with the ability of the company's New Haven and Biloxi stations to increase market revenue share and satisfied with the efforts at the Little Rock station to retain market share, thereby holding revenues close to that of the prior year. In response to these market conditions, management has made staff reductions and implemented a cost containment program, the major impact of which will be realized in the period ahead. Further, revenue pacing in the current quarter indicates improvement and we believe material gains can be achieved during 1992.
 SOUTHERN STARR BROADCASTING GROUP, INC.
 FINANCIAL HIGHLIGHTS
 ($000 omitted except per share data)
 Three Months Ended Nine Months Ended
 Dec. 31, Dec. 31,
 1991 1990 1991 1990
 Revenues $ 1,876 $ 1,944 $ 6,061 $ 6,305
 Income from operations 88 131 899 1,070
 Income before
 income taxes 22 49 640 851
 Net income (loss) $ (9) $ 49 $ 387 $ 533
 Net income (loss)
 per share $ (0.01) $ 0.04 $ 0.29 $ 0.40
 -0- 2/7/92
 /CONTACT: William D. Motter of Southern Starr Broadcasting Group, Inc., 407-647-2334/
 (SSBG) CO: Southern Starr Broadcasting Group, Inc. ST: Florida IN: TLS ENT SU: ERN


AW-JJ -- FL007 -- 7928 02/07/92 16:36 EST
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Date:Feb 7, 1992
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