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SOUTHERN HOSPITALITY: CHRYSLER CREDIT STYLE

 SOUTHERN HOSPITALITY: CHRYSLER CREDIT STYLE
 ATLANTA, July 28 /PRNewswire/ -- Chrysler Credit Corporation today


announced a new business-to-business customer service initiative called Southern Hospitality. This program is designed to improve Chrysler Credit's service to over 850 automotive dealerships in 22 markets spread over nine southern states.
 The overall goal of Chrysler Credit's Southern Hospitality is to strengthen the relationship between the branch offices and their customers who are the owners and employees of these dealerships.
 One of the objectives of Southern Hospitality is to invite every dealer and key members of his or her management team to the branch office to tour the facility and meet Chrysler Credit employees at the branch. This will be followed by an open discussion of how the branch employees can better serve the dealership. These meetings will be held on a weekly basis until all dealers in a particular market have had the opportunity to visit their Chrysler Credit branch office.
 "The experiences gained by our southern branches will shape the nationwide implementation and introduction of this program next year," said Roger K. Meline, vice president - Sales & Marketing for Chrysler Credit. "As we improve our service to dealerships, the dealerships will be able to improve their service to consumers."
 Next week, every Chrysler Corporation (NYSE: C) franchised dealership in nine southern states will receive a letter and video tape from Chrysler Credit President Jeremiah E. Farrell outlining the details of Southern Hospitality.
 Chrysler Credit is the major source of automobile and light-duty truck wholesale, retail installment and retail lease financing for Chrysler dealers and their customers throughout North America. Headquartered in Southfield, Mich., the company financed or leased 113,905 new passenger cars and light duty trucks accounting for 24 percent of Chrysler new vehicle deliveries in the U.S. in the second quarter. The company also financed 315,325 vehicles, or 71 percent of Chrysler's factory shipments to dealers during the second quarter.
 -0- 7/28/92
 /CONTACT: John R. Ferry of Chrysler Credit, 313-948-3889/
 (C) CO: Chrysler Credit Corporation ST: Georgia IN: AUT FIN SU:


SB -- DE023 -- 4189 07/28/92 15:06 EDT
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Publication:PR Newswire
Date:Jul 28, 1992
Words:351
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