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SOUTHERN CALIFORNIA EDISON MAKES ROSE PARADE HISTORY TODAY; UTILITY UNVEILS FIRST SOLAR-ANIMATED ALL-ELECTRIC FLOAT

 SOUTHERN CALIFORNIA EDISON MAKES ROSE PARADE HISTORY TODAY;
 UTILITY UNVEILS FIRST SOLAR-ANIMATED ALL-ELECTRIC FLOAT
 AZUSA, Calif., Nov. 7 /PRNewswire/ -- Southern California Edison made Rose Parade history today when it unveiled the first solar- animated all-electric float. Edison rolled out its 1993 float "More than Magic," the world's largest electric vehicle, in a test drive to prepare for the famous New Year's Day event.
 As its name implies, "More than Magic" features a giant magician spinning his solar-powered "magic" orb. The solar-powered sphere is covered with photovoltaic cells that help provide the "magic" power for the animation. The cells, developed by Edison and Texas Instruments, are the first flexible solar cells and are lower in cost than other solar cells.
 Edison, the only U.S. utility to generate electricity from nine different fuel sources, uses approximately 730 million kilowatt-hours of solar energy per year, more than any other utility in the world.
 "For Southern California Edison, the Rose Parade presents a unique opportunity to show that leading-edge technology can help meet our energy demands without burning fossil fuels, therefore reducing air pollution," said Mike Merlo, Edison's manager of Research and Electric Transportation. "While the 1993 'More than Magic' float demonstrates the use of the spheral photovoltaic cells, Edison is also experimenting with many types of solar cell technologies to reduce the cost of manufacturing and installing solar systems."
 In addition to solar technology, Edison's 1993 float also features cutting-edge electric transportation technology developed for the 1992 Rose Parade. The float will be powered by an electric motor, controller and drive train and will use the same batteries as those used in the company's fleet of electric G-vans. The float is approximately 25 feet high, 18 feet wide and 55 feet long. It weighs almost 40,000 pounds.
 Even with its massive size, Merlo pointed out that in 1992 the first all-electric float made it down the parade route with power to spare.
 "In last January's parade, we not only had enough electric battery power to complete the parade route," says Merlo, "but could have traveled the route twice more."
 Edison's Research and Electric Transportation Department is supporting the development of electric transportation projects of all kinds, from sub-compact commuter cars to high speed electric-powered trains. From an emissions standpoint, electric cars used in Southern California are 97 percent cleaner than traditional gasoline burning autos.
 Besides demonstrating leading edge technology "under the hood," the Edison float again features the talents of construction/design team Fiesta Floats and internationally recognized float designer Raul Rodriguez. Rodriguez, dressed as a magician, will ride the Edison float on New Year's Day. The same award-winning team designed and constructed Edison's 1992 float, "Creative Energy, Transporting the Ages," which received the Judge's Special Trophy for "exceptional merit in multiple classifications."
 The gigantic magician on the 1993 "More than Magic" float will be dressed in a floral robe of brilliant red carnations, radiant orange marigolds, yellow chrysanthemums and dazzling purple orchids. Edison received special permission from Tournament organizers to use solar cells to decorate and power the animated portion of the float. Tournament rules usually require that only organic materials be used for decorating materials.
 -0- 11/7/92
 /CONTACT: Pat Fedorko, 818-302-2255, or Tracey Kincaid, 818-302-7957, both Southern California Edison/ CO: Southern California Edison ST: California IN: UTI SU:


KJ-JB -- LA001 -- 8407 11/07/92 12:00 EST
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Date:Nov 7, 1992
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