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SOUTHERN CALIFORNIA EDISON'S ELECTRIC FLOAT SALUTES WORLD'S BIGGEST SINGLE SPORTING EVENT: 1994 WORLD CUP SOCCER CHAMPIONSHIPS

 ROSEMEAD, Calif., Dec. 10 /PRNewswire/ -- "Quest for Victory, The World Cup," Southern California Edison's 1994 Rose Parade float entry, pays tribute to the most celebrated sporting event in the world, the final game of the World Cup Soccer Championships, to be played in the Pasadena Rose Bowl in July 1994.
 Edison returns for its third consecutive year with the only all- electric float in the world famous parade. More than 400 million viewers, the largest parade viewing audience in the world, will watch the 105-year-old Rose Parade's classic 5.2-mile journey down Colorado Boulevard in Pasadena on New Year's Day.
 Edison is saluting the World Cup Soccer Championships because, "no other sport captures the diversity of our world, a diversity that is also reflected throughout the population of Southern California," said Mike Mendez, Edison's vice-president of Regional Leadership.
 Renowned in previous years for its prize-winning innovative designs and high-tech execution, Edison's float will depict a 26-foot-high replica of the World Cup trophy in shimmering golds, flaming oranges and brilliant reds. Twelve immense black-and-white revolving "floragraphs" (photographs made out of floral materials) will encircle the giant flowered gold cup, revealing 12 panels of action-packed soccer scenes.
 Using sophisticated computer technology, the black-and-white photographs will be transformed into a graduated 12-tone gray scale. They will then be decorated with an extensive variety of seeds and spices to create the most intricate and realistic floragraphs ever used in the parade.
 The float will be powered by 108 deep-cycle, lead-acid batteries produced by the Trojan Battery Co. of Santa Fe Springs, Calif. The T-145 batteries provide the highest performance and life in their class. Batteries powering the float are being used throughout the country in on-highway electric vehicle prototypes. Founded in 1925, Trojan is an established leader in deep-cycle lead-acid battery design and manufacturing. Currently the company is developing an advanced lead- acid bipolar battery that is projected to have 50 percent to 100 percent greater range and power than traditional lead-acid batteries.
 Riding on the float New Year's Day will be one of the young stars of ABC's "Home Improvement," Zachary Ty Bryan, an avid fan and soccer player who serves as Youth Ambassador for World Cup '94. With Bryan will be representatives from the American Youth Soccer Organization (AYSO).
 With 150 million people playing soccer worldwide, it is no surprise that the sport has captured the world's attention. For the first time, the United States has the honor of hosting the World Cup Championships, which are played once every four years. This may be the only World Cup to be played in the United States in our lifetime. For the past two years, teams from 141 nations have competed to be among the final 24 teams chosen to vie for the World Cup on July 17, 1994.
 Internationally, there is no other sport that crosses as many cultural boundaries, and no other trophy as valued as the World Cup.
 "Our Latino and Asian populations are among the largest in the United States, and our large British, Scots, Irish, French and German populations, among others, add to the broad ethnic culture mix for whom soccer is a passion. There are over 300,000 Californians playing soccer, more than in any other state," said Mendez.
 Another facet of Edison's commitment to regional leadership is working toward solutions to Southern California's air quality and transportation problems. As one of the major technologies that will ultimately shape the future of transportation, the all-electric float is a visible symbol of Edison's continuing efforts to develop a simpler, cleaner way of getting around.
 -0- 12/10/93 R
 /NOTE TO EDITORS: A photo of the Edison float is now available via Wieck Photo Database to any newspaper of media outlet with telephoto receiver or electronic darkroom that can accpet overhead transmissions. To electronically retrieve photo free of charge, call 214-416-3686/
 /CONTACT: Millie Paul, 818-302-2255/


CO: Southern California Edison ST: California IN: UTI SU:

LS-JL -- LA028 -- 3278 12/13/93 15:40 EST
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Date:Dec 13, 1993
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