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SOUTH CAROLINA GOVERNOR CARROLL CAMPBELL NAMED GRAND MARSHAL FOR 1992 COCA-COLA 600

 SOUTH CAROLINA GOVERNOR CARROLL CAMPBELL NAMED
 GRAND MARSHAL FOR 1992 COCA-COLA 600
 CHARLOTTE, N.C., May 11 /PRNewswire/ -- Coca-Cola Bottling Co. Consolidated (NASDAQ-NMS: COKE) and the Charlotte Motor Speedway today announced that South Carolina Governor Carroll Campbell will be the Grand Marshal of the 1992 Coca-Cola 600 race.
 The Coca-Cola 600, to be held May 24 at the Charlotte Motor Speedway, is the second largest sporting event in the world, with nearly 200,000 race fans expected to attend.
 "The Coca-Cola 600 is the premier NASCAR race, truly the crown jewel of NASCAR racing," Coca-Cola Consolidated spokesman Lauren C. Steele said. "As sponsor of this great race, Coca-Cola Consolidated is proud and honored to have such a fine and distinguished leader as Governor Campbell serving as Grand Marshal."
 Steele explained that as Grand Marshal Governor Campbell will lead the pre-race parade, take the first lap of the race in the pace car and will address the crowd of nearly 200,000 spectators from across the Carolinas and throughout the Southeast.
 In addition, Governor Campbell will receive a VIP tour of the pit areas, meet each of the drivers before the race and make the awards presentation in the Winner's Circle.
 "This is a high visibility opportunity for Governor Campbell to be seen and heard not only by a huge crowd at the speedway, but by literally millions more on radio and nationwide television," Steele said. "All of us at Coca-Cola are looking forward to having Governor Campbell join us for a terrific and festive event."
 Carroll Campbell, a native of Greenville, South Carolina, began his political career in 1970 when he was elected to the South Carolina House of Representatives. In 1976 he was elected to the South Carolina State Senate and the United States House of Representatives in 1978. He was elected Governor in 1986 and was reelected in 1990.
 "I am honored to serve as Grand Marshal of the 1992 Coca-Cola 600 because of NASCAR's importance to the Carolinas," Governor Campbell said. "The Charlotte Motor Speedway is one of the finest facilities on the circuit. This combined with the support of major sponsors such as Coca-Cola gives you all the ingredients for a great day of family entertainment."
 "The Coca-Cola 600 is not only a great marketing marquee for Coca-Cola, but is an event which generates a tremendous positive economic impact for the Carolinas," Steele said. "Coca-Cola Consolidated has sponsored this exciting race since 1985 and we are proud of our role in bringing this major sporting event to Charlotte." Steele said the economic impact of stock car racing on the Charlotte region is significant. The total amount of tourism dollars generated and race-related expenditures represents more than $300 million a year, making NASCAR a meaningful part of the region's economy. The two giant races at the Charlotte Motor Speedway, the Coca-Cola 600 and the fall racing classic, the Mello Yello 500, are both sponsored by Coca-Cola Consolidated.
 Charlotte-based Coca-Cola Consolidated is the largest Coca-Cola bottler in both North and South Carolina and the second largest in the United States. In South Carolina, the company has facilities in Charleston, Columbia, Greenville, Aiken, Anderson, Greenwood, and Beaufort. In North Carolina, Coca-Cola Consolidated has operations in Charlotte, Raleigh, Greensboro, Winston-Salem, Asheville, Fayetteville, Burlington, Mt. Airy, Tarboro, Albemarle, Shelby, Salisbury, Statesville, Boone, Bryson City, Forest City, Hickory, N. Wilkesboro, Hamlet, Lumberton, Plymouth and Wilson.
 -0- 5/11/92
 /CONTACT: Lauren C. Steele, VP-Corporate Affairs, Coca-Cola Bottling Co. Consolidated, 704-551-4551/
 (COKE) CO: Coca-Cola Bottling Co. Consolidated ST: North Carolina, South Carolina IN: LEI SU: PER


DF-CM -- CH005 -- 8635 05/11/92 12:23 EDT
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Publication:PR Newswire
Date:May 11, 1992
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