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SONY NAMES MICHAEL SCHULHOF U.S. PRESIDENT, CEO

 TOKYO, May 24 /PRNewswire/ -- Sony Corporation (NYSE: SNE) today named Michael P. Schulhof president and chief executive officer of Sony Corporation of America, (formerly called Sony USA Inc.), the parent company of Sony's U.S. operations, which include U.S. electronics manufacturing and marketing, as well as the company's worldwide entertainment resources. The appointment will be effective June 1, 1993.
 "The combination of all our core businesses in the United States under a single American management reflects Sony's strategic commitment to full integration of electronics and entertainment," said Norio Ohga, Sony Corporation president and chief executive officer.
 "Mr. Schulhof's background, training and experience have prepared him for this new leadership position within Sony," said Sony chairman and co-founder Akio Morita. "As a scientist, he fully understands and appreciates the important role of scientific research and development for a company like Sony. As a businessman, his experience encompasses a wide range of activities in our electronics and entertainment businesses worldwide."
 The board of directors of Sony Corporation of America, to which Mr. Schulhof will report, consists of Akio Morita, honorary chairman, Norio Ohga, chairman, Ken Iwaki and Mr. Schulhof.
 Mr. Schulhof joined Sony in 1974 and in 1989 became one of the first Americans named to the board of a major Japanese company. He was instrumental in the company's acquisitions of CBS Records (now Sony Music Entertainment) in 1988 and Columbia Pictures Entertainment (now Sony Pictures Entertainment) in 1989. Earlier in his career, Mr. Schulhof contributed to the 1982 standardization of compact disc, one of the most successful consumer electronics products of the decade.
 Sony also announced the renaming of its U.S. corporate headquarters and electronics businesses. The company's United States' headquarters will be called Sony Corporation of America (previously Sony USA). Its two major subsidiaries will be Sony Electronics Corporation (U.S.), which includes Sony's U.S. electronics and recording media manufacturing and marketing operations, and Sony Software Corporation, which includes the worldwide operations of Sony Music Entertainment, Sony Pictures Entertainment and Sony Electronic Publishing.
 Sony, which had 1993 U.S. sales of $10.5 billion, has more than 20,000 U.S. employees, and its U.S.-based companies employ an additional 10,000 people worldwide.
 -0- 5/24/93
 /CONTACT: Robert T. Zito, 212-418-9479, or Koh Shimizu, 212-418-9427, both for Sony/
 (SNE)


CO: Sony Corporation ST: IN: ENT SU: PER

SH -- NY022 -- 1564 05/24/93 09:36 EDT
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Publication:PR Newswire
Date:May 24, 1993
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