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SONY AND LINCOLN CENTER DESIGN UNIQUE PHILANTHROPIC EVENT TO BENEFIT LINCOLN CENTER CONSOLIDATED CORPORATE FUND

 NEW YORK, March 24 /PRNewswire/ -- Sony and Lincoln Center have entered into a unique collaboration by creating a special evening to benefit the Lincoln Center Consolidated Corporate Fund, which supports ten performing arts organizations around the Lincoln Center campus.
 Norio Ohga, president and chief executive officer of Sony, will highlight the evening by conducting members of the Metropolitan Opera Orchestra in a benefit concert on Wednesday, May 12, at 7:30 p.m. at Lincoln Center's Avery Fisher Hall. All of the money raised this evening will go to the Lincoln Center Consolidated Corporate Fund.
 Nathan Leventhal, president of Lincoln Center for the Performing Arts, said, "This event is a joint initiative which resulted from a shared interest between Sony and Lincoln Center to recognize and encourage creativity by artists and to find new ways of involving corporations in support of the arts. We are delighted that Sony Corporation, and Norio Ohga, are working with us on this project. Mr. Ohga's dual interest in business and the arts gives us the capability to bring the two worlds together under one roof."
 Michael P. Schulhof, vice chairman of Sony USA, Inc. said, "As a leader in both the business and cultural communities in New York City, Sony has been a long-time supporter of many New York cultural institutions, including Lincoln Center. We are always looking for innovative ways to promote the arts, and we envisioned this event as a wonderful collaboration of two organizations with mutually beneficial strengths. We encourage other New York businesses to join us for the concert to show their support for Lincoln Center."
 Norio Ohga's career has been characterized by a unique combination of the artistic and business aspects of music. After completing music studies in Tokyo, Munich and Berlin, Mr. Ohga pursued a professional singing career. Due to the strong request of Mr. Akio Morita, Mr. Ohga joined Sony in 1959.


Throughout his tenure at Sony, Mr. Ohga's love for music has remained strong, and over the past few years, he has conducted several concerts in Japan and Europe.
 Mr. Ohga has been president of Sony since 1982 and chief executive officer since 1989. His extraordinary understanding of both music and business has helped lead Sony's drive to become a total entertainment company.
 Mr. Ohga said, "I have been fortunate in my life to be able to pursue my two great interests -- music and business -- and I am very happy that Sony is working with Lincoln Center to create this special evening. I look forward to May 12 and the opportunity to work with members of the renowned Metropolitan Opera Orchestra."
 The program for the May 12th concert will include Franz Schubert's Symphony No. 8 in B Minor, D. 759 ("Unfinished"), Ludwig Van Beethoven's Symphony No. 7 in A Major, op. 92 and the Overture from Johann Strauss' Die Fledermaus. The evening will conclude with a gala dinner in the Grand Promenade of Avery Fisher Hall. Sony has invited the public, including leaders of the business and artistic communities, and artists from Sony's music and film companies to join in its support of the evening.
 Tickets can be ordered by calling Sony at 1-800-LCN-SONY.
 The Lincoln Center Consolidated Corporate Fund supports 10 organizations affiliated with Lincoln Center: The Metropolitan Opera, New York Philharmonic, The Julliard School, New York City Ballet, New York City Opera, The Film Society of Lincoln Center, The Chamber Music Society of Lincoln Center, Lincoln Center Theater, School of American Ballet, and Lincoln Center for the Performing Arts, Inc.
 Sony USA is Sony's U.S. corporate headquarters. Sony's U.S. companies employ more than 20,000 people in the United States through its various electronics and entertainment operations.
 -0- 3/24/93
 /CONTACT: Bob Zito, vice president - communications of Sony USA, 212-418-9479, or David Rivel, vice president - marketing and communications of Lincoln Center, 212-875-5100/


CO: Sony USA; Lincoln Center ST: New York IN: SU:

SH -- NY034 -- 9080 03/24/93 11:49 EST
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Date:Mar 24, 1993
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