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SOFTBANK and AllAdvantage To Form Joint Venture To Expand Infomediary Services in Japan Market.

Business Editors & Computer Technology Writers

HAYWARD, Calif.--(BUSINESS WIRE)--Sept. 26, 2000

AllAdvantage and SOFTBANK Media & Marketing today announced a new joint venture in Japan to further develop AllAdvantage's infomediary services and expand the company's existing foothold on the world's second largest Internet market of 18 million users.

To meet Japan's strong demand, the newly formed company will also explore the extension of AllAdvantage's infomediary services into alternative platforms, such as wireless phones, set-top boxes, and PDAs. The new venture will expand AllAdvantage's current operations in Japan.

Internet infomediary company AllAdvantage rewards Internet users for their online data in an environment of strict privacy, and manages that data to create services for businesses and consumers. Members of AllAdvantage install the company's proprietary communication window, the Viewbar(TM), on their computer desktops. As they browse the Internet, the Viewbar(TM) provides information tailored to their individual interests, commercial offers from business sponsors, and navigation tools that include search engines and QuickLinks to Web sites and special member deals. For businesses, the Viewbar(TM) serves as a persistent advertising and e-commerce platform.

AllAdvantage is a breakthrough advertising product that features persistent access to members' desktops, as well as advanced targeting capabilities that tap the extensive data that members share with AllAdvantage under the company's strict privacy standards.

"The combination of personalization and convenience, high privacy standards, and cutting-edge technology makes AllAdvantage's services immensely appealing for Japanese consumers," said Okazaki, CEO of SOFTBANK Media & Marketing. "We are happy to bring to bear both our position and business relationships in the Japanese market to help ensure the success of this joint venture."

"Japan is a highly sophisticated market which must be approached with the right partners and expertise," said Jim Jorgensen, CEO of "Our respective companies bring tremendous assets to the table, and this joint venture creates the right instrument for us to expand effectively and rapidly in Japan."

About SOFTBANK Media & Marketing

SOFTBANK Media & Marketing Corp. (SBMM), a second tier holding company of SOFTBANK Corp., is a leader in digital content and online marketing initiatives, and a leading publisher of PC- and Internet-related periodicals and books. As an integral part of SOFTBANK's comprehensive Internet initiatives, which also include e-Commerce and online financial services, SBMM operates COM-PATH, cyber communications, LAUNCH Japan, SOFTBANK ZDNet, and is currently developing WebMD Japan.


SOFTBANK Corp. (Tokyo Stock Exchange: 9984) is one of the world's Internet leaders. Through its ownership positions in more than 450 Internet companies and its unique, global approach to building Internet enterprises, it is able to realize unprecedented synergies among its group of companies. In the U.S., SOFTBANK is the largest shareholder in leading Internet companies including Yahoo!, E*TRADE, and ZDNet. In Japan, SOFTBANK's activities encompass online financial services, e-commerce, online media and marketing services, e-business solutions, and joint ventures with industry leaders including Microsoft, Cisco, Yahoo!, and the National Association of Security Dealers (NASD).

SOFTBANK has established Internet joint ventures with Vivendi in Europe and with News Corp. in the U.K., India, Australia, and New Zealand. SOFTBANK is building Internet ventures in Greater China, Latin America, and Korea; and has joined with the World Bank to help bridge the digital divide in emerging markets worldwide. ( and


An Internet infomediary company, is redefining the way people and businesses communicate and do business through its proprietary Viewbar(TM) communications window. The company creates value for its members by making it possible for them to benefit from their online personal data while maintaining their privacy. also offers its members discounts on sponsored products and services, along with convenient surfing tools and information tailored to their individual needs. offers businesses a channel for delivering direct marketing, communications, electronic commerce, and digital products to members. The Viewbar(TM) window, which can be downloaded free of charge on the World Wide Web, is currently available in 20 countries. Information about the company is available at
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Publication:Business Wire
Date:Sep 26, 2000
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