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SOCIETY SELECTS J. WALTER THOMPSON FOR STRATEGIC MARKETING THRUST

SOCIETY SELECTS J. WALTER THOMPSON FOR STRATEGIC MARKETING THRUST
 CLEVELAND, July 16 /PRNewswire/ -- Society Corporation (NASDAQ: SOCI) has announced that J. Walter Thompson Detroit has been named advertising agency of record for the financial services holding company.
 Society's relationship with Liggett-Stashower, Inc., Cleveland, will continue.
 JWT, which will establish a service office in downtown Cleveland, will assist Society in establishing new positioning in its markets in the aftermath of its merger with Ameritrust Corporation earlier this year.
 JWT will provide creative and media support for Society's major lines of business, retail banking, commercial banking, and investment management and trust services. JWT's field office in Cleveland will be fully supported by the agency's 425-employee, full-service office in Detroit. Society's regional and district banking operations will be supported by JWT field resources in Cincinnati, Columbus, Dallas and Indianapolis.
 A. Jay Meyerson, executive vice president of Society Corporation, said, "J. Walter Thompson is known worldwide for excellence in strategic marketing communications. They will provide the incremental agency resources necessary to support Society Corporation's rapid growth plans."
 "With multiple agency relationships in JWT and Liggett-Stashower, Society can more effectively address our local and regional opportunities and future business
 Society Corporation is a $23 billion financial services company with regional banking operations in Ohio, Indiana and Michigan and investment management and trust services offices those states, as well as Texas and Florida.
 Founded in 1864, J. Walter Thompson serves clients worldwide from more than 125 offices. Its Ohio-based clients include Goodyear and Sherwin-Williams. From its Detroit regional office, it serves such clients as Ford Motor Company and Payless Drug Stores.
 Steve Brown, executive management director, J. Walter Thompson Detroit, said, "Society has an impeccable performance record and a clear vision for the future. We're very pleased with Society's appointment, and the opportunity to bring our unique blend of strategic as well as retail and regional resources to bear in helping
Society achieve their rapid marketing and communications objectives." As o f June 30, 1992, Society Corporation had more than $23 billion in assets, $1.7 billion in equity capital, over $3.4 billion of market capitalization and more than 450 banking and trust offices in Ohio, Michigan, Indiana, Texas, Florida, New York, Colorado and Missouri. The trust business of Society ranks in the top 15 nationally in terms of revenues and managed assets. Through its affiliates, Society engages in commercial banking, consumer banking, mortgage banking and leasing, and trust and investment management services.
 -0- 7/16/92
 /CONTACT: W. John Fuller of Society Corporation, 216-689-8140/
 (SOCI) CO: Society Corporation; J. Walter Thompson Detroit ST: Ohio; Michigan IN: FIN ADV SU: DA -- CL019 -- 9881 07/16/92 15:11 EDT
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Publication:PR Newswire
Date:Jul 16, 1992
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