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SNAPin Announces Support for Nokia S60 3rd Edition Platform; SNAPin SelfService Will Improve Customer Experience and Feature Adoption for the Leading Smart Phone Platform.

LONDON & BELLEVUE, Wash. -- At the CTIA IT & Entertainment conference in Los Angeles, SNAPin Software(TM), the first company to deliver self-service software for mobile devices, announced today that its handset-based SelfService product suite will provide support for mobile devices running the Nokia S60 3rd Edition Platform. Developed by Nokia, S60 is the world's leading smart phone platform, with more than 50 million devices already in the market.

"By making it easier for operators to sell and support the sophisticated features and services that Nokia's handsets are capable of, SNAPin's self-service software increases the potential market for these devices," said Robert Lewis, president and chief executive officer of SNAPin Software. "Mobile operators around the world are discovering how SNAPin's SelfService product suite can enable them to drive sales of advanced services and devices, while saving millions every month in reduced customer support costs and increasing data services revenue."

The SNAPin SelfService product suite can support mobile devices across all networks, giving mobile operators an unprecedented ability to monitor and manage their subscribers' service experience. SelfService guides and trains users about applications and services, monitors and reports on subscriber behavior, reports on network events, automatically diagnoses and repairs problems, and most importantly -- intercepts calls to customer care and resolves them right on the device.

"Usability problems continue to dog the delivery of many mobile data services," said Jessica Figueras, Practice Leader at the research and consulting firm Ovum. "We are seeing enormous interest from mobile operators in technologies that enable them to manage the user experience in an end-to-end fashion -- from the back-end, right down to the mobile handset."

At CTIA IT & Entertainment in its booth #207, SNAPin will provide live demonstrations of the SNAPin SelfService product suite, which includes SelfService Guide, SelfService Care, SelfService Diagnostics and SelfService Metrics. The demonstrations will show how mobile operators can offer their customers self-service training to take advantage of advanced services such as MMS, configuring e-mail applications and Bluetooth devices, and help resolve memory problems. The demonstrations will show how customer-care issues can be intercepted on the device, or how mobile operators may use SNAPin SelfService to support marketing and promotional campaigns, among a wide range of possible uses of the software.

About SNAPin Software

SNAPin develops self-service software for mobile devices, and is the first company to leverage the power of the mobile phone itself to resolve problems, and to drive service revenues. The SNAPin SelfService product suite lets operators deliver their own branded self-service experience to their subscribers, delivering interactive promotions and context-sensitive training on every device, driving adoption of advanced services and generating incremental revenue. It supports all mobile devices and networks, giving operators an unprecedented ability to monitor and manage their subscribers' service experience. For more information, visit
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Publication:Business Wire
Geographic Code:4EUFI
Date:Sep 12, 2006
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