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SNAP Infusion[TM] Unwraps the World's First SUPERCANDY[TM].

SNAP Infusion Debuts Naturally Designed SUPERCANDY for the Next Generation

ANDOVER, Mass. -- Say goodbye to artificial sugars, empty calories and high-fructose corn syrup, and hello to SNAP Infusion[TM] - a revolutionary, first-to-market, naturally designed SUPERCANDY[TM]. SNAP Infusion, a new brand targeting today's active generation, today announced the launch of five new candies offering a healthier alternative for your sweet tooth.

SNAP Infusion(TM) is the creator of the world's first naturally designed SUPERCANDY(TM). The SNAP Infusion line of candy includes SNAP Gum, SNAP Tart, SNAP Mel, SNAP Gummy and SNAP Bean, all containing B vitamins to boost energy, antioxidants to support the immune system and electrolytes to prevent dehydration. This healthy brand for generation next makes candy you can feel good about devouring. Find out more at www.eatplaysnap.com. (Photo: Business Wire)

SNAP Infusion SUPERCANDY[TM] offers a low-calorie, healthy alternative to traditional candy, infused with natural ingredients, functional benefits and patented SNAP beads that activate a sensory experience that maximizes deliciousness while delivering the instant gratification associated with candy.

"The epic battle between wanting a piece of candy and maintaining an active, healthy lifestyle is finally over - and SNAP Infusion is the winner. SNAP Infusion is the first and only SUPERCANDY[TM] on the market, offering a guilt-free, delicious way to kick those sweet cravings to the curb," said Eric Stoll, CEO and founder of SNAP Infusion. "SNAP Infusion was created for those who care about what they put in their bodies, but don't want to sacrifice all the good things in life."

SNAP Infusion candies are crafted using the highest quality, natural ingredients, such as real fruit juices and organic cane juice. Every SNAP Infusion product is loaded with B vitamins to boost energy, antioxidants to support the immune system and electrolytes to balance hydration. All varieties are infused with the proprietary, natural SNAP beads that allow the consumer to immediately identify the product as authentic SUPERCANDY[TM].

SNAP Infusion is launching with five varieties of SUPERCANDY[TM]:

* SNAP Gum: Citrus - You could climb an entire mountain while chewing our Gum and have enough energy left to blow a celebratory bubble at the summit. Each piece is packed with a SNAP-ton of citrus flavor that lasts beyond your tongue's wildest dreams. Yes, your tongue has dreams.

* SNAP Tart: Fruit-Full - It's the most advanced Tart known to humankind, a snack naturally designed to rocket your taste buds into the stratosphere. We used super science to squeeze massive flavor into a small space, so toss a handful into your mouth and hang on tight.

* SNAP Mel: short for caramel. Mel loves to hang out and have fun, but also has a sophisticated side that reveals rich flavor with every bite. With all the vibe of vintage caramel, Mel is a true classic, naturally re-mastered for today.

* SNAP Gummy: Multi-Berry - Save the bear shapes for stuffed animals - our Gummy offers pure function mixed with mega flavor. And since waiting is boring, our Gummy unleashes great taste right from the get-go to supercharge your very being.

* SNAP Bean: Multi-Berry - You know the tale of the magic beans, right? We've harnessed that same power, so you can eat a few of our Beans and preside over your own kingdom of delicious delights. Once the Multi-Berry flavor takes over, you know you're good to grow.

SNAP Infusion candies are low calorie and do not contain artificial sugars, trans fats, hydrogenated oils or high-fructose corn syrup. All products are sold in recyclable packages.

SNAP Infusion is launching nationally in August and will be available for purchase in select retail stores and online at Amazon.com and EatPlaySnap.com. All candy varieties have a suggested retail price of $1.99 per individual package. For more information, visit www.eatplaysnap.com.

About SNAP Infusion

SNAP Infusion[TM], a healthy brand for generation next, makes candy you can feel good about devouring. SNAP Infusion is the creator of naturally designed SUPERCANDY[TM], a low-calorie, healthy alternative to traditional candy, infused with natural ingredients, functional benefits and patented SNAP beads. The SNAP Infusion product line includes SNAP Gum, SNAP Tart, SNAP Mel, SNAP Gummy and SNAP Bean. Every variety of SUPERCANDY[TM] contains B vitamins to boost energy, antioxidants to support the immune system and electrolytes to prevent dehydration. All products are sold in recyclable packages. SNAP Infusion is based in Andover, Mass. For more information, visit www.eatplaysnap.com, www.facebook.com/EatPlaySNAP, and www.twitter.com/EatPlaySNAP.

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Publication:Business Wire
Date:Jul 28, 2011
Words:849
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