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SMS while sleeping irk customers.

Byline: Noor-ud-Din - Lahore

I was astonished that the Telenor sent short message service (SMS) to the customers for its new promotions. I understan SMS is a good way to aware of the people. Pakistan Telecommunication Authority (PTA) should introduce guideline to the service provider company Telenor for not send SMS late night hours. Mostly people are sleeping and disturb when they received the SMS.

Over the past few years SMS marketing has become a legitimate advertising channel. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry.

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Date:Dec 31, 2013
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