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W3 Data, Inc., a provider of online directory assistance services and operators of the Network, has unveiled that their white pages directory search application and contact database has been incorporated into Microsoft Office System's Office 2003 and Office XP, utilizing Smart Tags developed by Nereosoft, Inc. The Smart Tag provides users of these newest Microsoft products with the time-savings task of automatically inserting contact information into their documents and programs -- turning their desktops into a .NET connected smart client.

Accessible via free download at, the Office Marketplace at or, the Smart Tag provides the ultimate time-saving features for Microsoft Office 2003 and Office XP users.'s directory assistance database can now be accessed without leaving Word document or Outlook email message --eliminating the need for multiple research windows. Other shortcut features include inserting listing information directly into documents, adding contacts to the Outlook Contacts folder and quick access to on-line maps.

"Microsoft is pleased to be working with W3 Data to offer their directory information to millions of licensed Microsoft Office System users," said Gytis Barzdukas, director of the Microsoft Office System, Information Worker Product Management Group at Microsoft Corp. "We've created an interactive and collaborative work environment for our customers who can now use their desktop like a web service and easily tap into valuable information such as's contact database in an intuitive and expeditious manner."

Developed to address the productivity challenges in today's enterprises, large and small, the Microsoft Office System enhances users' visibility into business information.

"It's an honor to be incorporated as one of Microsoft Office System's trusted web service partners -- reinforcing our mission to be a leading online directory resource providing meaningful value to both our customers and partners alike," said Max Bardon, president of W3 Data, Inc. "This partnership will help us significantly drive traffic and reach out to new users and fits well into our strategy and goals to continue to add traffic and build our network; we're excited about showing Microsoft Office System users how easy adding complete information to their tasks and documents can be."

By simply typing a name, address, or phone number into a Word document or e-mail message, a Smart Tag will automatically appear. With these Smart Tags, users can quickly and easily locate residential and business contact information and insert it right into their working documents. To access information, users need just click the Smart Tag to jump out to a .NET web service running on the new Windows 2003 Servers on the Internet. This web service looks up the information on and automatically returns it as XML to be inserted into any Word document or e-mail -- thereby transforming a user's desktop into a .NET connected smart client giving access to's directory information in an intuitive and on-demand basis. Also, while working within Word or Outlook, users can quickly and easily access to perform business and residential searches, reverse address searches and reverse phone searches as well as additional features including: neighborhood look-ups, importing contact information into Microsoft Outlook and performing merges into letters, envelopes, labels, faxes and other documents.

The Network (comprised of,, and provides services and tools to consumers and businesses of all sizes and is consistently ranked among the Top 10 directory resource web sites. The success of the Network has been marked recently by its growth within the market as well as the rapid acceptance of its new registration site, My WhitePages. Since its launch in April, approximately 100,000 users per month have been registering for the free, private, customized version of the site, attracted to its enhanced directory assistance search features.

This new partnership with Microsoft Office System will also help the Network continue on its path of strong growth within the industry. The online directory assistance search market has become a viable Internet niche -- searching for people, businesses and phone numbers online is now the tenth-most frequent activity on the Web -- and grew approximately 38% from 2002 to 2003, according to MediaMetrix. Through its approximate 5.7 million monthly unique visitors and its reach as a private solutions provider to more than 700 partner sites (including two of the four regional telephone service companies in the U.S.), the Network is outpacing its competition by growing more than three times faster the average market growth.

About the Microsoft Office System

Through a system of programs, servers, services and solutions, users can connect people and organizations to information, business processes and each other. The Microsoft Office System consists of the 2003 editions of Microsoft Office, Microsoft Office SharePoint Portal Server 2003, Microsoft Office Project and Project Server 2003, Microsoft Exchange Server 2003, Microsoft Office Live Communications Server 2003, Microsoft Office Live Meeting, Microsoft Office FrontPage 2003, Microsoft Office InfoPath 2003, Microsoft Office OneNote 2003, Microsoft Office Publisher 2003, Microsoft Office Visio 2003 and the Microsoft Office Solution Accelerators. Enabling technologies, such as Microsoft Windows SharePoint Services and Microsoft Windows Server 2003, enhance the features and functionality of products in the Microsoft Office System.

About W3 Data, Inc.

W3 Data, Inc. is a provider of online directory assistance services to consumers and businesses of all sizes. The company serves millions of customers every month and delivers services and tools to help find and identify personal and business contact information. W3 Data incorporates two distinct business groups: Consumer Services - with free search capabilities via the Network, which comprises, and -- and Data Solutions, which offers a robust set of tools and directory assistance data sources to meet the varying needs of a broad range of businesses, from the SOHO market to Fortune 100 companies, such as Ford Motor Company. W3 Data also provides private label solutions powering the directory assistance sections of more than 700 Internet partners, including Founded in 1997, W3 Data, Inc. is a privately held company headquartered in Seattle, WA.

About Nereosoft, Inc.

Nereosoft, one of the first ISVs certified as a Microsoft Gold Partner in January 2001, is a developer of smart tools for Microsoft Office. Incorporated in 1995, Nereosoft develops and markets QuickOffer, a real estate forms package, LexWrite, a complete civil litigation forms-generation package with a backend SQL database, ProWrite, an add-in for Microsoft Outlook and Word in partnership with Avery Dennison, and Smart Tag solutions designed specifically for Office XP and 2003. The company is privately held and headquartered in Toronto.

W3 Data can be found on the World Wide Web at

For more information, call 206/281-5389.
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Publication:Online Product News
Date:Mar 1, 2004

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