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SMART Communications Expands Content Discovery with MCN-Powered SMS Triggered Search.

Tokyo and Manila, May 27, 2009 - (JCN Newswire) - Mobile Content Networks (MCN), the leading provider of mobile search management and search revenue solutions, today announced the launch of Smart Search in partnership with the Philippines' leading wireless services provider Smart Communications, Inc. (SMART). Smart Search is an SMS triggered search service that will reach SMART's 36,900,000 subscribers who can use the 7600 shortcode to text queries for their favorite downloadable music content. Smart Search will be free during an initial promotional period after which each successful search will cost P1.00 per transaction.

The new MCN-powered search service complements MCN's WAP search solution for the SMART Music Store, which launched in 2008 and offers subscribers real-time access to a growing catalog of thousands of high-value ringtones and full-track music downloads from leading local content providers.

"The excellent performance of our WAP search partnership has encouraged us to offer similar services to our SMS user base," said Jerome Almirante of SMART. "With 2009 first quarter SMS traffic estimated around 66 billion messages we believe our SMS users will welcome the opportunity to text, find, and buy downloadable content."

"We are very pleased to work with SMART to launch SMS Triggered Music Search with a wide array of Philippine-based content providers," said MCN CEO Marc Bookman. "We look forward to continued expansion across other high value digital content categories."

About Smart Communications, Inc.

Smart Communications, Inc. (SMART) is the Philippines' leading wireless services provider with 36.9 million subscribers on its GSM network as of end-March 2009. Of its total subscriber base, 21.3 million subscribers are served under the brands Smart Buddy, Smart Gold, and Smart Infinity, and another 15.6 million subscribers are served through its subsidiary, Pilipino Telephone Corp., under the brand Talk 'N Text. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load and Smart Padala. SMART also offers a 3G service, Smart 3G. Its Smart Link and Blue Ocean Wireless services provide communications to the global maritime industry. Another subsidiary, Smart Broadband, Inc., offers a wireless broadband service, Smart Bro. SMART is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company (PLDT). For more information, please visit www.smart.com.ph.

About MCN

MCN (Mobile Content Networks) provides mobile search and revenue solutions that deliver the most direct, profitable connections between mobile users and the content and information they want to consume on their phones. With more than 30 operator and portal partners reaching nearly 300,000,000 mobile users, MCN has established itself as the leader in mobile content and commerce discovery and transactions.

MCN pioneered Dynamic Federated Search Management, and with its allwords(sm) PPC Content Promotion system has created the mobile industry's highest performing paid search programs.

MobileSearch.net, the MCN white label solution, delivers relevant, actionable results across both WAP and SMS in high value "vertical" content categories (Music, Images, Games, Video, Local, etc) in 2-3 clicks, in any language, and across any mobile network and mobile device. MobileSearch.net launches in weeks and connects directly to any local or global content source or search engine specified by MCN's partners to deliver mobile search services under their brand and business rules.

MCN partners include Yahoo! Japan Mobile, NTT DoCoMo, Nokia WidSets, Thailand's AIS, DTAC, and TrueMove, Scandinavia's Tele2, Elisa, and DNA, SMART Communications, and numerous other operators and portals in Asia, Europe, and the U.S.

MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and technical operations in Japan, the U.S, and Europe. Please visit http://www.mcn-inc.com.

Source: MCN

Contact:
Stephen Burke
MCN Inc.
stephen.burke@mcn-inc.com


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Publication:JCN Newswires
Date:May 27, 2009
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