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SMART & FINAL DEL NOROESTE TIJUANA GROUND BREAKING CEREMONY FRIDAY, AUG. 13

     West Coast Warehouse Grocery Chain and Largest Northern Mexico
     Regional Supermarket Chain Break Ground on First Joint Venture
                          in La Mesa District
    WHAT:  Smart & Final and Central Detallista, S.A. de C.V. will break ground and unveil a "Future Home Smart & Final Del Noroeste" billboard for their new La Mesa district store.  Two of the most successful regional food companies, operating across the border from each other in California and Mexico have joined forces to launch a new Smart & Final store in Mexico.
    WHO:  Roger M. Laverty III, president and chief operating officer,
           Smart & Final;
          Ignacio Fimbres Sanchez, vice president operations,
           Smart & Final Del Noroeste; and
          Arquitecto Hector Osuna Jaime, president Municipal de Tijuana
           (mayor)
    WHEN:  Friday, Aug. 13
           Noon
    WHERE:  La Placita Shopping Center; the corner of Av. Carrousel
            and Blvd. Diaz
    WHY:  The ground breaking and unveiling of the billboard for Smart & Final's Del Noroeste new La Mesa District store represents another milestone in the long and prosperous 122-year history of Smart & Final, which now operates 132 stores in California, Arizona and Nevada.  Under this partnership, nine Smart & Final warehouse grocery stores will open throughout Baja California and Sonora, Mexico, over the next three years.
    -0-             08/13/93
    CONTACT:  Saul Diaz or Leanne Reynolds of Smart & Final, 011-52-66-84-98-88; or Bonnie Steves of The Blaze Co., 310-284-7946 or 310-450-6060, for Smart & Final.
    PRNewswire -- Aug. 13 CO:  SMART & FINAL IN:  REA SU:  PDT ST:  CA


-- LA014 -- X603 08/13/93
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Publication:PR Newswire
Date:Aug 13, 1993
Words:242
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