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SLM INTERNATIONAL ANNOUNCES MAJOR TECHNOLOGY BREAKTHROUGH: FIRST TOTALLY-SAFE RECHARGER FOR REGULAR ALKALINE BATTERIES AVAILABLE

 NEW YORK, Jan. 27 /PRNewswire/ -- SLM International, Inc. (NASDAQ: SLMI), today unveiled a major technological breakthrough by introducing the world's first recharger for regular alkaline batteries. The new Buddy L(R) Super Charger(TM) safely and simultaneously recharges up to four regular alkaline or rechargeable nickel cadmium (NiCad) batteries, from all battery manufacturers including Duracell(R), Eveready(R) and Ray-O-Vac(R), in any combination of sizes including AAA, AA, C and D, providing consumers with significant cost-savings, convenience and environmental advantage. There is presently no known method of safely recharging regular alkaline batteries, previously considered non-rechargeable.
 Electronic Testing Labs (ETL), a worldwide testing lab specializing in testing of electrical devices with offices in 25 countries, has determined the Super Charger is completely safe for alkaline and NiCad battery recharging.
 Earl Takefman, SLM's co-chief executive officer, explained, "The Super Charger offers consumers the convenience of always having a powered battery on hand. Since batteries always seem to die at the most inconvenient times, an easy recharging system like ours, with capacity for storing fresh batteries on hand, will eliminate this problem."
 In order to properly announce this tremendous technology breakthrough to millions of Americans, an infomercial launched by SLM and a leading direct response television marketing company will fully demonstrate how the Super Charger works and its many benefits to help create product awareness and consumer understanding.
 Both Super Charger models will be available through the infomercial in June 1993, and at most retailers in September 1993. The standard- size home-use model will retail for approximately $49.95. The portable version will retail for about $29.95.
 SLM International, Inc., designs, manufactures and markets a successful and diversified range of toys and sporting goods on a worldwide basis. SLM markets its products under nationally recognized brand names including Buddy L(R) toys, CCM hockey equipment and SLM and Heavyhands(TM) fitness equipment. The company also markets products by licensing some of the world's most popular children's characters such as Disney's Little Mermaid(TM) and Mickey Mouse(TM), Teenage Mutant Ninja Turtles(TM), Barbie(TM), Batman(TM) and Sesame Street(TM). Headquartered in New York, SLM International employs more than 1,100 people nationwide.
 -0- 1/27/93
 /NOTE TO EDITORS: For additional information, to set up an interview with a company executive, or to request photography, please contact Carolyn Daly at Pezzano+Company, 212-529-1717. Photo accompanying this story is moving on INS PhotoLink Network/
 /CONTACT: Carolyn Daly or Judith Sussman of Pezzano+Company, 212-529-1717 or 800-223-2121, for SLM International/
 (SLMI)


CO: SLM International, Inc. ST: New York IN: HOU SU: PDT

GK-LR -- NY097 -- 9385 01/27/93 00:01 EST
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Date:Jan 27, 1993
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