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SKYY Vodka Named Official Vodka of the Tribeca Film Festival.

Entertainment Editors/Lifestyle Editors/Business Editors


Mouthwatering "SKYY Melon Drama" Cocktails Highlight Festival Events as Leading Domestic Super Premium Vodka Reconfirms Its Place at

Forefront of Independent Film

SKYY Vodka(R) will sponsor and serve as Official Vodka for the 2004 Tribeca Film Festival(TM), May 1-9 in New York City. SKYY Melon(TM), the newest flavor in the SKYY line of 70 proof flavored vodkas; including SKYY Spiced(R), SKYY Vanilla(R), SKYY Berry(R) and SKYY Citrus(R), will be the exclusive vodka poured at many glamorous events throughout the festival.

SKYY Melon is being introduced to the "Big Apple" at a host of cocktail parties including the Opening Night Gala on May 1 at the Winter Garden, Kodak's Filmmaker Party on May 4 at Roy's Marriott/Tribeca Cinemas, A&E's Filmmaker Party at the Tribeca Grand on May 7, and the Closing Gala at the Atrium on May 9, as well as at the Directors Guild of America reception on May 3 at the SoHo Grand.

SKYY Melon's unique all-natural blend of honeydew, cantaloupe and watermelon will be featured with delicious "SKYY Melon Drama" cocktails including the SKYY Melon Mojo (SKYY Melon mixed with fresh orange juice). During the festival, SKYY Melon will be served at Roy's Restaurant at the Marriott Financial Center, and at Tribeca Cinemas. Following the festival, New Yorkers will be able to enjoy delicious SKYY Melon cocktails at Nobu, Bubble Lounge, Whiskey Bars, Stone Rose, Table 50, Moda, Republic, Glass, BLVD, Sugar, and the SoHo and Tribeca Grand Hotels.

Since its inception in 1992, SKYY cultivated partnerships with the film community and independent thinkers in film with the SKYY Short Films Series, the first branded entertainment initiative in the industry and film festival sponsorships.

In 2004, SKYY Vodka continued its commitment to the film community with a major presence in Park City, Utah, during the Sundance Film Festival with its SKYY View Lounge, a celebrity and media destination; awarded three independent filmmakers the SKYY Short Film Project, an opportunity to direct a short film in New York City based on the same script; and served as premier sponsor of the San Francisco Film Festival for the 9th year in a row, hosting a cinema-inspired salon.

"SKYY is very proud to be the Official Vodka of the Tribeca Film Festival, and we are looking forward to the week's celebrations and introducing our latest innovation, SKYY Melon to New York," said Paul Fuegner, SKYY Spirits LLC, Vice President Marketing.

About SKYY Vodka

SKYY Vodka ( is one of the fastest-growing spirits globally and the leading domestic super premium vodka in the United States. SKYY's state-of-the-art process of quadruple distillation and triple filtration yields the highest quality and ultimately smooth vodka. In addition to 80 Proof SKYY Vodka, the SKYY Flavors include all natural SKYY Melon, SKYY Spiced, SKYY Berry, SKYY Vanilla and SKYY Citrus. SKYY Cosmo Mix, a non-alcoholic cosmopolitan mixer, SKYY Blue and SKYY Sport, flavored malt beverages jointly marketed with Miller Brewing Company, complete the line of available SKYY products.

About SKYY Spirits

SKYY Spirits, LLC is one of the fastest-growing global spirits companies. Originator of SKYY Vodka, the leading domestic super premium vodka in the cobalt blue bottle, SKYY Spirits is a subsidiary of Milan-based Gruppo Campari with exclusive US distribution rights for other leading brands including Campari, Reserva 1800 & Gran Centenario tequilas, Cutty Sark, and Ron Matusalem Rums.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 30, 2004
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