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SKIERS STILL SKI DESPITE ECONOMIC TIMES: SKI ASSOCIATION STUDY

 SKIERS STILL SKI DESPITE ECONOMIC TIMES: SKI ASSOCIATION STUDY
 MCLEAN, Va., Dec. 20 /PRNewswire/ -- Skiers haven't lost their desire to ski, despite the continuing economic downturn, a United Ski Industries Association study released today shows.
 Twenty-three percent more people plant to ski this year than last, according to "The USIA Vacation Planning Survey." Leisure Trends, Inc. surveyed 750 skiers in November from Leisure Trends/Gallup Organization database which selects skiers randomly and balances them with the U.S. population.
 "As we move into the holiday period, this bodes well for the ski industry in light of other news and activity we've seen in the travel industry," said USIA President David Ingemie. "It says to me that people aren't willing to give up this family, winter activity."
 Other findings from the study include:
 -- 84 percent of skiers said their 1990-91 vacation was a very good
 experience.
 -- 59 percent of skiers plan to take a ski vacation of at least
 three days this season.
 -- 86 percent said they felt their ski vacations represent good
 value for the money.
 -- Skiers plan to ski 25 percent more days (9.9 to 12.3) this year
 than last.
 -- Only 3 percent of skiers participate in the sport alone.
 Older skiers ski in groups of friends and family.
 The study follows closely the release of a report on the economic outlook for skier demand by research economist Dr. Douglas Frechtling, which said white collar workers remain a sound market for skiers, and once it snows, people will ski.
 United Ski Industries Association is the trade association for consumer ski product suppliers, ski area operators and related ski businesses.
 -0- 12/20/91
 /CONTACT: Mary Jo Tarallo of United Ski Industries, 301-296-0357, or 703-556-9020/ CO: United Ski Industries Association ST: Virginia IN: SU:


KD-JT -- NY088 -- 4596 12/20/91 17:52 EST
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Publication:PR Newswire
Date:Dec 20, 1991
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