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SKI BUSINESS OWNERS COPE WITH RISK TO SURVIVE

 SKI BUSINESS OWNERS COPE WITH RISK TO SURVIVE
 DENVER, March 16 /PRNewswire/ -- "Constant economic upheaval,


changing demographics, and schizophrenic weather patterns are paralyzing some ski business owners and managers while creating opportunities for others" according to Dr. David Miln Smith, Ph.D., a well-known and highly publicized risk expert. "In tough economic times leisure time is diminished by financial worry and work. Yet recreation is a necessity for physical and mental well being. We need to play for good health and fitness. Life sports are good preventative medicine. Risk in today's business environment simply can't be avoided and must be managed constructively to assure success" he concluded in a telephone interview this week.
 Smith's comments come from his analysis of the ski industry as preparation for a general session presentation at the 17th Annual Ski & Travel Symposium, an annual meeting of ski industry executives being held April 2-3 at the new Embassy Suites Resort in South Lake Tahoe.
 Smith's experience comes firsthand. His 25-year career as an adventurer of high risk outdoor pursuit includes being the first man to swim from Africa to Europe, trekking the Sahara solo, running the marathon along the Khyber Pass, and kayaking 2,000 miles down the Nile. Because he has literally put his life on the line, he knows the significant distinction between risk and a gamble. "In risk, you can change the outcome by taking the time to gain information and skill/control. In a gamble, you have little or no control; there are no experts in Russian Roulette."
 Smith's presentation is one of several that brings an important message to tourism dependent business in mountain resorts, observed Ralf Garrison, symposium producer. "It is critical to our survival that we eliminate the gambles about which Dr. Smith speaks, and find more constructive ways to think about the risks inherent to the industry" concluded Garrison.
 The Ski & Travel Symposium, in its 17th year, is part of a week of events held annually by Skiing Magazine for tourism dependent businesses in destination resorts.
 -0- 3/16/92
 /CONTACT: Ralf Garrison of Ski & Travel Symposium, 303-733-1117/ CO: Ski & Travel Symposium ST: Colorado IN: LEI SU:


SM-TS -- NY001C -- 8192 03/16/92 10:02 EST
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Publication:PR Newswire
Date:Mar 16, 1992
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