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SIX CD-ROM PUBLISHERS JOIN EXPANDED ELECTRONIC ARTS AFFILIATED LABEL PROGRAM

 SIX CD-ROM PUBLISHERS JOIN EXPANDED ELECTRONIC ARTS
 AFFILIATED LABEL PROGRAM
 SAN MATEO, Calif., July 29 /PRNewswire/ -- Electronic Arts will distribute CD-ROM software for six publishers through a strategic expansion of its affiliated labels program, the company announced today.
 Electronic Arts (NASDAQ: ERTS) will begin to distribute CD-ROM titles in August to meet the increasing demand for these products, according to Nancy Smith, vice president for sales.
 The six CD-ROM publishers joining the Electronic Arts Distribution (EAD) program are: Ebook; Humongous Entertainment Inc.; ICOM Simulations Inc.; NovaLogic; Pop Rocket Inc.; and Zelos!.
 "As we bring the best of the CD-ROM publishers into our AL program, Electronic Arts will work with retailers to develop this important new product category," said Smith. "This program will help ensure that Electronic Arts and our affiliated publishers maintain a market-leading position in interactive entertainment."
 Other ongoing members of the EAD program include Millennium, Mindcraft Software Inc., Strategic Simulations Inc., and Three-Sixty Pacific Inc.
 "As the industry's leading affiliated label program in North America, Electronic Arts remains committed to presenting the best of the independent publishers through the broadest retail channel possible," said Kelly Conway, director of affiliated labels.
 A brief sketch of each of the CD-ROM publishers follows:
 -- Ebook publishes art and literature titles. Its first titles for
 EAD will be Aesop's Fables; Renaissance Masters, Part 1; and Twelve
 Roads to Gettysburg.
 -- Humongous Entertainment Inc. was formed in March of this year.
 It plans to produce Junior Adventures(TM) titles for children 3-6
 and Graphic Adventure titles for consumers 15 and over. Its first
 title for EAD will be Putt-Putt Joins The Parade.
 -- ICOM Simulations Inc. produces both entertainment titles and
 utility software. Its CD-ROM titles include Sherlock Holmes,
 Consulting Detective(TM), at present the only interactive movie
 with 90 minutes of quality video on CD. Future titles for EAD
 include Sherlock Holmes II and Earth Invitational(TM).
 -- NovaLogic Inc. is a Tarzana, Calif.-based publisher. Its first
 two titles for EAD will be battle simulations for "floppy" media.
 NovaLogic plans CD-ROM releases in 1993.
 -- Pop Rocket Inc. is a San Francisco-based software publisher
 headed by Joe Sparks, who co-developed Spaceship Warlock for
 Reactor. Pop Rocket's first product for the EA affiliated labels
 program will be a rock'n'roll adventure called Total Distortion(TM).
 -- Zelos! is a San Francisco-based publisher of informational CD-ROM
 titles. Zelos! products provide comprehensive information and
 resources and hands-on tools for small business management,
 professional skills development, personal interests and hobbies.
 Electronic Arts is a leading entertainment software company that develops, publishes and distributes computer and videogame software worldwide.
 -0- 7/29/92
 /CONTACT: Holly Hartz of Electronic Arts, 415-513-7510/
 (ERTS) CO: Electronic Arts ST: California IN: CPR SU:


DG-MM -- SF009 -- 4790 07/29/92 17:00 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 29, 1992
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