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SINGLES ARE OPTIMISTIC ABOUT LOVE, SURVEY REVEALS

 CHICAGO, Jan. 26 /PRNewswire/ -- True love can last and true love can be fast.
 Those sentiments were expressed by singles responding to a Valentine's Day survey commissioned by Brach's Candy. The vast majority -- 87 percent -- of single men and women aged 21 to 65 said they believe that true love can last forever. In addition, more than half said they believe in love at first sight.
 When love is involved, single men and women put their pens where their hearts are -- 75 percent of those surveyed said that they have written a love letter. Geography has some impact on love letter writing. If it's true that everyone in Los Angeles is working on a screenplay, they must be penning love notes in between scripts. In the Western states, 85 percent of singles claim to have written a love note. If your sweetheart lives in Illinois, Wisconsin, North Dakota or another North Central state, you're less likely to receive written greetings of love.
 Of course, many singles choose a tasteful expression of affection: They give heart-shaped boxes of chocolates. About two-thirds of singles report having received these romantic confection collections. Nearly three-fourths of the women said they have received heart-shaped boxes of chocolates.
 This year, valentines -- single and married -- will purchase and consume a record-setting $655 million worth of candy, according to the National Confectioners Association. At E.J. Brach Corp., heart shaped boxes of candy have been produced for all kinds of lovers and friends. The athletic may choose a box of golf balls -- recipients are guaranteed a hole-in-one. All they have to do is take a bite out of one of the chocolate balls! The tuxedo heart box appeals to sophisticated chocolate-lovers and a variety of pink and red boxes trimmed in lace and flowers will make the hearts of romantics skip a beat.
 Here are some heart-warming, mouth-watering valentine's statistics to savor:
 --In 1993, E.J. Brach Corp. will produce 2.2 billion conversation hearts, those little pastel candies with sayings such as "Luv U" and "Be Mine."
 ...That's enough candies to stretch from Loveland, Colo., to Honey Pot Glenn, Conn., 13 times, a distance of 24,603 miles.
 ...In the past 20 years, Brach's has produced approximately 29 billion conversation hearts -- enough to give every child 6 to 14 in the U.S. about 800 each.
 --The most popular chocolate in a box of chocolates, according to singles surveyed: chocolate and nut. Brach's makes more than 10 million pounds of this favorite chocolate each year.
 --Workers at Brach's Chicago candy factory load nearly one million chocolates into heart-shaped boxes each day during peak valentine's production.
 --The custom of presenting loved ones with candy dates back to the Roman Empire.
 --February is Heart Month in the candy aisle. Brach's makes more than 13.5 million pounds of valentine chocolates and heart-shaped candy, from conversation hearts to cinnamon jelly hearts to new valentine chocolate pops, heart-shaped chocolate lollipops with lovable traffic signs such as "One Way ... to my heart" and "Yield to my Heart."
 -0- 1/26/93
 /CONTACT: Terri Kaminski, 708-573-8291, for E.J. Brach Corp./


CO: E.J. Brach Corp. ST: Illinois IN: FOD SU:

LD -- NYFNS3 -- 8855 01/26/93 07:31 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Jan 26, 1993
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