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SILVER SCOOP CLUB FOR ICE CREAM LOVERS

 SILVER SCOOP CLUB FOR ICE CREAM LOVERS
 PHOENIX, Ariz., Aug. 27 /PRNewswire/ -- Dreyer's Grand Ice Cream


introduces an exclusive club for ice cream lovers with years of experience. Membership in the Silver Scoop Club is reserved for Arizona residents aged 50 years or older who have spent at least 49 years enjoying ice cream.
 Those experienced enough to apply for membership receive a Dreyer's Grand Ice Cream Silver Scoop Club membership card, a booklet of discount coupons for Dreyer's Grand Ice Cream products, the premier edition of "The Silver Scoop" newsletter, a safety whistle, a "Love That Flavor" notepad, and an ice cream cone key chain.
 Charter memberships will be awarded to the first 500 members. Each of these charter members will also receive his/her choice of either a golf towel or a Dreyer's ice cream cone teeshirt.
 To apply for membership in the Dreyer's Silver Scoop Club, send proof of age (50 or above), name and address to: Dreyer's Grand Ice Cream, 5929 College Avenue, Oakland CA 94618. Please allow four weeks for delivery of the membership kit.
 Members will receive periodic issues of "The Silver Scoop" newsletter, nutritional information and other special offers of interest to club members.
 Dreyer's Grand Ice Cream offers a line of premium ice cream and yogurt products, many of which appeal to older Americans. Among the healthier, more nutritious products offered by the company are Dreyer's Sugar Free, Dreyer's Fat Free, which is both cholesterol and fat free, Dreyer's Frozen Yogurt Inspirations, also low in cholesterol and grams of fat, and the newest product, Dreyer's Grand Delights.
 -0- 8/27/92
 /CONTACT: Diane McIntyre, 510-601-4338; or Jenifer Howard, 510-601-4382, 800-777-3397, both of Dreyer's Grand Ice Cream/ CO: Dreyer's Grand Ice Cream ST: Arizona, California IN: FOD SU:


TB -- SF002 -- 3890 08/27/92 11:02 EDT
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Publication:PR Newswire
Date:Aug 27, 1992
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