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SIGNATURE SCENTS; sniffs out the season's top fragrances.

Byline: KATIE WRIGHT

IF YOU'VE watched telly, walked down a high street or flicked through a fashion magazine recently, you may have noticed there's been a major increase in the amount of fragrance ads, many of them involving beautiful A-list actresses.

You might have seen Jennifer Lawrence frolicking in a swimming pool in LA, Emilia Clarke crooning in a crowded Italian restaurant, or Rooney Mara looking moody in an abandoned underground station.

That's because autumn is the time when the world's perfume houses release what they hope will be their next best-seller, and pump lots of money into advertising to make sure that we, the consumers, know about them in time for Christmas presents.

So, now's a good time to shop if you're looking for a new signature scent, but, since you can't actually smell TV screens or billboards, we've gathered some olfactory offerings to sniff out the competition and decide which are worth splashing out on - because these are all in the premium perfume category, of course.

Here are some of the biggest women's fragrance launches of 2018 - and what they're actually like.

1 DIOR JOY EAU DE PARFUM, PS75 for 50ml, The Perfume Shop ACTRESS Jennifer Lawrence, who fronts the Joy campaign, says the scent is "citrusy, flowery ... it's fresh".

We agree.

The mandarin and bergamot notes make this a really bright and zesty juice, so much so, some might find it a bit too summery as we head into autumn.

2 JO BY JO LOVES, PS70 for 50ml ANOTHER sunny, citrus-based fragrance, the first eponymous offering from Jo Malone, CBE, is inspired by holidays in Portugal.

Grapefruit is the star of the show here, alongside bitter orange and lime, so we predict that fans of the fruity Jo Loves classic Pomelo will be hooked in no time.

3 DOLCE & GABBANA THE ONLY ONE EAU DE PARFUM, PS63 for 50ml, John Lewis BRITISH actress Emilia Clarke was chosen by Dolce & Gabbana to star in a very glamorous campaign for the fashion brand's latest opulent scent.

The Only One contains notes of coffee, and, while they aren't immediately obvious, the overall effect is as warm and rich as a steaming Americano.

Combined with violet, iris and vanilla, this perfume smells, in a word, expensive.

4 GIVENCHY L'INTERDIT EAU DE PARFUM, PS69 for 50ml, Boots IF YOU have a penchant for fragrances that are warm and enveloping, Givenchy L'Interdit will likely appeal.

Inspired by a Givenchy perfume of the same name from 1957 (it means "forbidden"), the new version pairs heady white florals - like tuberose and jasmine - with woody notes, and a healthy dose of amber rounding out the elegant composition.

5 PACO RABANNE PURE XS FOR HER EAU DE PARFUM, PS80 for 80ml, The Perfume Shop PERFUMER Quentin Bisch said he wanted to bottle the essence of an orgasm with this perfume, the face of which is the suitably sexy Emily Ratajkowski.

Thankfully, it's more of a figurative interpretation; ylang-ylang is the central accord (that's perfumer speak for ingredient) with hints of popcorn and vanilla, giving it a gourmand quality.

If you've got a sweet tooth when it comes to scents, make a beeline for this beauty. And we love this bottle, too.

6 JO MALONE LONDON HONEYSUCKLE & DAVANA COLOGNE, PS94 for 100ml DON'T know what davana is? Neither did we, until we came across Jo Malone's latest release.

It's an Indian shrub, apparently, and lends a delicate herby touch to the Cologne.

The sweetness of honeysuckle and rose are at the heart, while moss notes add earthiness. This is Jo Malone at its eccentric British best.

* all 7 VANCLEEF & ARPLES ROSE ROUGE, PS117 (75ml), Escentual.com COMPOSED by nose Julien Rasquinet, this luxurious new fragrance is centred around two ingredients, the voluptuous and naturally wipe out || fruity Turkish rose essence and Rose Essential. Fabulously feminine, but not at all sugary or powdery, with top notes of blackcurrant and pink pepper, a heart of rose and vetiver and a base of cacao pod, patchouli and musk, it works well for day or night.

Mask (THIS first good down It face, and balm-fresh on ||Daily 8Kilian a good "after for relax.

to MY KIND OF LOVE, PS55 (30ml), Selfridges, Harvey Nichols KILIAN treats us to not one but four fragrances this season, with the My Kind of Love collection. Each scent is built around a key ingredient to "tempt, tease and seduce" and is accompanied by a cheeky slogan ("Let's settle this argument like adults. In the bedroom naked"). Choose from Princess (green tea and ginger), Adults (fig and vanilla), Boys (cola accord) and Kissing (lily of the valley and vanilla).

and list.

|| EVE faffy and with 9 CARTIER CARAT EAU DE PARFUM, PS67.50 for 50ml, John Lewis DESCRIBED as an olfactory rainbow, Carat is inspired by the way diamonds refract light and is made up of seven or when into away skin no that HHH || Rose different flower scents.

The roses to From red tulip to purple violet, the florals are perfectly balanced, coming together to create a potent bouquet.

less Add facial sorry.

* PRICES CORRECT AT TIME OF GOING TO PRINT.

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Title Annotation:Features
Publication:Liverpool Echo (Liverpool, England)
Date:Oct 12, 2018
Words:860
Previous Article:tried & tested WE PUT CLEANSERS TO THE TEST.
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