SIERRA ON-LINE INC. SIGNS LICENSING AGREEMENT WITH BERLITZ PUBLISHING CO.
OAKHURST, Calif., Aug. 4 /PRNewswire/ -- Sierra On-Line Inc. (NASDAQ: SIER) today announced that it has signed a licensing agreement with Berlitz Publishing Co. Bright Star Technology Inc., a wholly owned subsidiary of Sierra, will develop, manufacture and market a new CD-ROM-based foreign language and culture series called "Berlitz Alive!" Using the patented lip- synching technology and personal tutors characteristic of the educational products developed by Bright Star, together with the proven content and learning methodology from Berlitz, Bright Star will launch its first foreign-language educational series called "Japanese Alive!" in late September 1993. According to Alan J. Higginson, president of Bright Star Technology and executive vice president of Marketing and Sales for Sierra On-Line Inc., "This licensing agreement sets a new, positive direction for building Sierra's brand name and strengthens Bright Star's presence in the educational software market. In addition, combining Sierra's interactive multimedia technology with Berlitz's language content, name recognition and proven learning methodology opens new markets for our educational products, expanding into adult education and foreign language." The licensing agreement calls for a series of six language products, including Japanese, Spanish, French and German, which will be distributed through Sierra's retail channels and mail order. Suggested retail price is $195. Berlitz Publishing Co. publishes language instruction on a worldwide basis. Sierra On-Line Inc. develops and publishes interactive entertainment and educational software for IBM PCs and PC-compatibles, Apple Macintosh computers, and Sega-CD systems. -0- 8/4/93 /CONTACT: Richard Gelhaus, executive VP-Finance and Operations of Sierra On-Line, 209-683-2598; or Eugene G. Heller of Silverman Heller Associates, 310-208-2550, for Sierra On-Line/ (SIER)
CO: Sierra On-Line Inc.; Berlitz Publishing Co.; Bright Star Technology ST: California IN: CPR SU: LIC
MF-LM -- LA015 -- 9154 08/04/93 06:30 EDT
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|Date:||Aug 4, 1993|
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