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SIERRA ON-LINE INC. ANNOUNCES NEW EXECUTIVE V.P. OF MARKETING AND SALES

 OAKHURST, Calif., April 1 /PRNewswire/ -- Sierra On-Line Inc. (NASDAQ: SIER) today announced the appointment of Alan J. Higginson as the new executive vice president of marketing and sales, reporting to Ken Williams, president and chief executive officer of the company. In addition, Higginson retains his position, which he has held since 1990, as president of Bright Star Technology Inc., a wholly owned subsidiary of Sierra On-Line that develops educational software programs.
 Higgins earned a bachelor of science in commerce and a masters of business administration from the University of Santa Clara. For the past 15 years, he has held increasingly responsible executive management positions in computer hardware and software companies.
 Sierra On-Line Inc., along with its wholly owned subsidiaries, Dynamix Inc. and Bright Star Technology Inc., publishes entertainment and educational software for IBM PCs, PC-compatibles, Apple Macintosh computers and Sega-CD systems.
 -0- 4/1/93
 /CONTACT: Richard Gelhaus, executive VP/finance & operations of Sierra On-Line, 209-683-2598; or Eugene G. Heller of Silverman, Heller Associates, 310-208-2550, for Sierra On-Line/
 (SIER)


CO: Sierra On-Line Inc. ST: California IN: CPR SU: PER

KJ-LS -- LA009 -- 1875 04/01/93 09:04 EST
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Publication:PR Newswire
Date:Apr 1, 1993
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