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SIERRA ON-LINE APPOINTS EXECUTIVE VICE PRESIDENT OF MARKETING AND SALES

 SIERRA ON-LINE APPOINTS EXECUTIVE VICE PRESIDENT
 OF MARKETING AND SALES
 OAKHURST, Calif., Aug. 3 /PRNewswire/ -- Sierra On-Line (NASDAQ: SIER) announced today that James G. Stanley has joined Sierra as executive vice president of marketing and sales. Stanley joins Sierra from E&J Gallo Winery where he most recently served as senior director of marketing.
 Stanley holds a bachelor's and a master's degree in business administration from the University of Michigan where he graduated with honors. For more than 20 years, he has been involved with marketing and product distribution with three prominent companies, General Foods, Crown Zellerbach and E&J Gallo.
 As senior director of marketing at Gallo for the last eight years, Stanley has led teams responsible for table wines, brandy and specialty products with retail sales in $1 billion range. He is credited with successfully introducing and developing several new products and repositioning E&J Brandy in the market to its current position as a market-leading product.
 Ken Williams, Sierra president and chief executive officer, said, "Jim brings to Sierra an extensive background in marketing and sales. His strategic and new product development skills will be invaluable in Sierra's efforts to continue growth in the entertainment software category and also establish leadership positions in new categories."
 Stanley has a wife, Linda, and two children, Craig and Karyn. He is vice president on the board of directors for Central Valley Campfire Youth Organization. He is also a member of the Marketing Advisory Committee at California State University, Stanislaus.
 Sierra On-Line Inc. develops and publishes entertainment and education products for home computers. It is one of the oldest and largest developers of home computer applications.
 -0- 8/3/92
 CONTACT: Anita Greene of Sierra On-Line, 209-683-4468, ext. 504/
 (SIER) CO: Sierra On-Line Inc. ST: California IN: CPR SU: PER


SD-JL -- LA020 -- 6202 08/03/92 13:23 EDT
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Publication:PR Newswire
Date:Aug 3, 1992
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