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SIERRA ON-LINE ADDS CUC INTERNATIONAL SHOPPING SERVICE TO THE IMAGINATION NETWORK

 BELLEVUE, Wash., Dec. 6 /PRNewswire/ -- Sierra On-Line Inc. (NASDAQ: SIER) has signed an agreement to add CUC International (NYSE: CU) on-line shopping service, Shopper's Advantage, to the ImagiNation(TM) Network (INN), which will be available to INN subscribers by the end of November.
 Included in INN's basic monthly subscription fee, Shopper's Advantage is a sophisticated, on-line, comparative shopping database featuring over 250,000 brand name products. After entering the text database, INN subscribers will be able to browse or shop for products according to features, price range, or specific product characteristics.
 Philip J. Monego, general manager of The ImagiNation Network, said, "We are also in the process of co-developing an interactive shopping game and a virtual mall, which will include video clips of product offerings."
 According to Chris McCloud, president of CUC International, "Shopping should be fun, and the INN venue creates a shopping experience that is both exciting and different. In addition, we help a consumer make an informed buying decision, and we guarantee our products."
 Of the nearly 30 million members who use CUC International, approximately 100,000 use various on-line services.
 Sierra On-Line Inc., which owns a majority interest in The ImagiNation(TM) Network, develops and publishes interactive entertainment and educational software for IBM PCs and PC-compatibles, Apple Macintosh computers, and Sega-CD systems.
 -0- 12/6/93
 /CONTACT: Jarold Bowerman, assistant to the president, Sierra On- Line, 206-637-4941; Philip J. Monego, general manager, The ImagiNation Network, 209-642-0700, ext. 2715; Sandra Morgan, CUC International, 203-965-5114; or Eugene G. Heller, Silverman Heller Associates, 310-208-2550/
 (SIER CU)


CO: Sierra On-Line Inc.; CUC International; ImagiNation Network ST: Washington IN: CPR SU: PDT

MF-LM -- LA008 -- 0633 12/06/93 09:08 EST
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Publication:PR Newswire
Date:Dec 6, 1993
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