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SIEMENS AUTOMOTIVE NAMES NEW PRESIDENT FOR NORTH AMERICAN OPERATIONS

 SIEMENS AUTOMOTIVE NAMES NEW PRESIDENT FOR NORTH AMERICAN OPERATIONS
 AUBURN HILLS, Mich., May 4 /PRNewswire/ -- The managing board of Siemens Automotive L.P. today announced the appointment of Anton Huber to the position of president and CEO of Siemens Automotive L.P.
 According to Walter Kunerth, chairman of Siemens Automotive's worldwide operations, and chairman of Siemens Automotive L.P., the appointment reflects the company's optimism for the increasing role that automotive electronics will play in the future of the automobile. "Anton Huber's credentials are well-suited to the demands of this position, and his broad electronics experience will give us a strategic advantage in identifying and meeting the future market needs of this dynamic industry," Kunerth said.
 The new president's primary responsibility will be the ongoing development and cultivation of cooperative relationships with the U.S. automotive customers. "By keeping our sights focused on the North American market, we can capitalize on opportunities in our marketing and applications engineering activities to strengthen our position with our key customers here in the Detroit area," said Huber.
 "In the years that we have spent strengthening our relationships with the North American car makers, we have seen the needs for technology emerging here in the areas of the automobile's impact on ecology and economy. These trends eventually make their way to Europe and Asia," said Huber. "Our Auburn Hills operation has acted as a bellwether of new North American industry developments which has allowed Siemens Automotive to remain on the cutting edge of related technologies, worldwide."
 Additionally, Huber's role as president will include coordinating customers' specific requirements with the appropriate global resources of Siemens Automotive and other Siemens companies.
 Huber began his career with Siemens in 1979 in the area of semiconductor technology before joining the newly created automotive group in 1982, where he took over the R&D responsibilities for safety and comfort electronics, such as air bag electronics technology. In 1989, Huber joined the company's North American operation with the responsibility for identifying opportunities for technology transfer among the various Siemens operations, prior to his appointment to vice president of Central Technology in 1991.
 Kunerth, in his position as chairman, Siemens Automotive L.P., will continue to cultivate the relationships he developed with key U.S. customers in an effort to maintain a high level of personal involvement with major U.S. customer business activities.
 Siemens Automotive is one of three independent first-tier suppliers capable of supplying the international automotive industry's full spectrum of needs for the most advanced electronic systems available to enhance safety, ensure optimum engine control, and ultimately increase overall driving comfort. The company supplies more than 700 products comprising a wide range of electronic and electrical components for vehicles.
 -0- 5/4/92
 /CONTACT: Paul Klapproth or David Ladd of Siemens Automotive, 313-253-1000/ CO: Siemens Automotive L.P. ST: Michigan IN: AUT SU: PER


SB -- DE009 -- 5954 05/04/92 10:59 EDT
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Publication:PR Newswire
Date:May 4, 1992
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