Printer Friendly

SIEGWERK, PRISMADE LABS COLLABORATE ON INTERACTIVE PACKAGING INNOVATIONS.

Siegwerk is working on innovative folding box applications for interactive communication between the product and the consumer. This is part of a development partnership with Prismade Labs, a start-up and FutureLab of the edding Group that was founded in 2016 to develop innovative technologies for brand authentication and document security.

The partnership between the two companies is the result of Siegwerk's 2017 start-up program, through which the ink manufacturer is looking for technologies and innovations that can further advance the development of groundbreaking packaging concepts.

"The possibility of communication between the product and the consumer is certain to have an impact on the future of the packaging sector due to the increasingly digital world in which we live," said Christoph Barniske, head of digital business at Siegwerk. "Smart packaging or the 'Internet of Packaging,' which uses integrated digital tags to interact with the consumer, are just two examples of new packaging concepts of the future."

Prismade has developed a special technology that enables smartphones to interact with printed electronic structures. After placing the packaging onto their smartphones screen, the user is able to enable interaction on the smartphone by swiping their finger over the packaging. Siegwerk is developing special printing inks that are compatible with standard ink systems for folding box applications.

The first prototypes of the interactive folding box applications will soon be presented. For this purpose, the partners developed a demonstration model together with Hamburg packaging expert Uwe Melichar from the brand agency FACTOR, Brosske, Meyer & Ruf (an agency for packaging design) in Diisseldorf, and the Edelmann Group, a specialist for innovative developments, folding box construction and production. This demonstration model allows interested parties to get to know the product by using a packaging example.

"Through our collaboration with Prismade, we have the opportunity to actively participate in the development of digital applications in the packaging sector. Their process consists of a successful combination of product authenticity and interactivity," said Barniske.

"With Siegwerk as a development partner at our side, we can successfully scale our technology, secure the functionality of our process with ink systems developed specifically for us and strengthen our application potential," added Dr. Karin Weigelt, managing director of Prismade Labs.

Caption: Initial results show high degree of market potential for interactive packaging solutions for an increasingly digital world. (Source: Siegwerk)

COPYRIGHT 2018 Rodman Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2018 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:fresh ink
Publication:Ink World
Date:Nov 1, 2018
Words:385
Previous Article:EPPLE DRUCKFARBEN AG TAKES SHARE IN PULSE PRINTING PRODUCTS LTD.
Next Article:EPSON OPENS NEW TECHNOLOGY CENTER IN CALIFORNIA.
Topics:

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |