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SIDE 1 ANSWERS CONTEMPT CITATION

 SIDE 1 ANSWERS CONTEMPT CITATION
 PORTLAND, Ore., Jan. 9 /PRNewswire/ -- SIDE 1, a brand of women's


fitness shoes and apparel, answered Sideout Sport's recent application for a contempt citation with an explanation of the timing of SIDE 1 products appearing in the Touchstone production of "Father of the Bride."
 "Product placement in films is a common promotional practice. We were contacted by Touchstone in February 1991 and supplied shoes to them for production in April 1991," said SIDE 1 General Manager Deborah Johnsen. "The entire effort was completed two months before Sideout even filed their suit in federal court and a full eight months before the preliminary injunction went into effect on Jan. 2, 1992. In addition, Touchstone is not involved in the dispute between SIDE 1 and Sideout."
 In the film, Steve Martin owns a fictional athletic shoe company called "Side Kicks." SIDE 1's shoes are used to represent the products of Side Kicks, the fictional company. The SIDE 1 name is never used in the film. Sideout Sport's application for a contempt citation asks for a ruling that SIDE 1 violated the preliminary injunction requiring the company to stop promoting products with the current letter style and logo until a trademark infringement suit is settled.
 "SIDE 1 is abiding by the injunction," Johnsen said. "But the injunction clearly does not require that we undo promotional activities undertaken eight to 10 months ago. That would be impossible. Sideout knows we could not have worked on this with Touchstone in December because the film was already in theaters around the country by then. More importantly, the SIDE 1 name wasn't even used in the movie."
 Nationwide sneak previews of "Father of the Bride" began Dec. 7, 1991. Promotional screenings were held Dec. 11-19, 1991. The final nationwide release of the film was Dec. 20, 1991.
 -0- 1/9/92 R
 /CONTACT: Deborah Johnsen or Nancy Monsarrat of SIDE 1, 503-224-1450; or Lindsey Stewart, corporate counsel of Nike, 503-671-2629/ CO: SIDE 1; Sideout Sport ST: Oregon IN: SU:


KJ -- LA032 -- 8426 01/09/92 17:14 EST
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Publication:PR Newswire
Date:Jan 9, 1992
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