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SHOW YOUR KIDS YOU REALLY CARE ON VALENTINE'S DAY: GIVE THEM THE GIFT OF TIME

 CAMDEN, N.J., Feb. 11 /PRNewswire/ -- Wondering what to buy your children for Valentine's Day this year?
 Looking for something special, something they'll remember for years to come? Well, put your wallet away. This year, give them something money can't buy -- the gift of time, your time.
 That message is at the heart of Campbell Soup Company's free publication: "101 Things You Can Do To Help Education."
 The booklet contains 24 pages of practical suggestions from educators, civic and business leaders, parents and celebrities from every region of the country on how parents can become more effective partners in their children's education, and make a positive difference in their educational careers. It has been endorsed by leading educational organizations, including the National Association of Elementary School Principals, National Association of Secondary School Principals and National Catholic Education Association. Among the celebrities contributing ideas to the booklet are Willard Scott, Lee Iacocca, Maria Shriver and Dolly Parton.
 The ideas are grouped into categories such as: Nurture the Learning Instinct; How To Talk To Your Kids; Reading -- The Cornerstone of Education; Do The "Write" Thing!; Mathematics -- It All Adds Up; Science is Everywhere; and Educational Citizenship.
 Among the ideas included in the booklet is Campbell's Labels for Education program (LFE), the nation's longest-running, private-sector, volunteer-based education initiative of its kid. LFE offers schools, public libraries and day care centers the opportunity to redeem labels from Campbell products for free educational equipment. Now in its 20th year, LFE has demonstrated that individuals can make a positive difference in the quality of their schools. Since its beginning in 1972, billions of labels have been redeemed for more than $50 million in educational materials including books, computers, microscopes, telescopes, VCRs, film projectors and vans.
 For a free copy of "101 Things You Can Do To Help Education," send a self-addressed, stamped, business-size envelope to: 101 Things You Can Do To Help Education, P.O. Box 964, Bensalem, PA 19020.
 /delval/
 -0- 2/11/93
 /CONTACT: Stacey Wilson or Bruce Rosner of The Tierney Group, 215-732-4100, for Campbell Soup/
 (CPB)


CO: Campbell Soup Company ST: Pennsylvania IN: SU:

JS-CC -- PH019 -- 5763 02/11/93 13:59 EST
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Publication:PR Newswire
Date:Feb 11, 1993
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