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SHOPPING FOR TOYS IS NOW EASIER AT TARGET; TOY REFERENCE GUIDE AND NEW SIGNING IN TOY AISLES MAKE SHOPPING A POSITIVE EXPERIENCE AT TARGET

 MINNEAPOLIS, Nov. 18 /PRNewswire/ -- Searching hopelessly for a new toy on your child's wish list? Where do you look for an Attack Pack, a Loopin Louie, a Ninja Grapplor or a Technodrome?
 When shopping at Target, you can look up any toy in the store's Toysaurus, a reference book that helps a person find toys, much like a thesaurus helps one find words.
 Created by Target Stores, Toysaurus is a guide that lists the names of the season's 500 most popular toys in Target's toy departments, the type of toy it is and the aisle where it is located. For the third year, toy department employees across the country will have these guides with them to quickly find the toys on customers' shopping lists. The Toysaurus provides immediate assistance to shoppers in search of toys on "Dear Santa" wish lists.
 The Toysaurus idea came from Pat Daniels, consumer relations administrator for Target, who works with the stores to get feedback about how Target can better serve its guests.
 "Our toy departments are busiest during the holidays, and many shoppers have trouble finding certain toys," Daniels said. "The Toysaurus is a quick, easy way Target can help shoppers. No more wandering down toy-filled aisles in search of those toys many of us have never heard of."
 In addition to the Toyaurus, Target will introduce a new signing system in the toy department to help shoppers easily identify toys that are appropriate for their child's age category. Color-coded signing at the end of each toy aisle will list the toys in that aisle by appropriate age group. Red for infant to 12 months, blue for 12 to 24 months, purple for ages 2 to 3, yellow for ages 3 to 5 and green for five and older.
 "With this signing system in place, shoppers will find they have an easier-to-use toy department, which requires less 'digging through shelves' and offers a quicker view of what is there," said Dave Clark, merchandise manager for Target's toy division. "This should change the whole toy shopping experience at Target."
 Minneapolis-based Target Stores is a quality discount retailer with 554 stores in 32 states coast to coast. It is the largest division of Dayton Hudson Corporation (NYSE: DH), one of the nation's leading retailers.
 -0- 11/18/93
 /CONTACT: Carolyn Brookter, media relations representative of Target, 612-334-6557/
 (DH)


CO: Target Stores; Dayton Hudson Corporation ST: Minnesota IN: REA SU:

DB-CP -- MN001 -- 5850 11/18/93 07:57 EST
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Publication:PR Newswire
Date:Nov 18, 1993
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