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SHELL INTRODUCES NEW FORMULASHELL GASOLINE

 HOUSTON, April 13 /PRNewswire/ -- Shell Oil Company introduced today its best performing and cleanest gasoline ever -- FormulaShell(R). FormulaShell gasolines contain a unique detergent additive package that reduces harmful deposits left on engine intake valves. Independent research shows that reducing these deposits helps to keep mileage, acceleration, driveability and power closer to "new car" performance.
 "FormulaShell is the best gasoline our research people have ever developed," said Bill Schutzenhofer, vice president of marketing for Shell Oil Company. "This gasoline is going to give our customers what they have been asking for -- better performance. It's a new opportunity to show customers why they should come to Shell."
 FormulaShell will replace Shell's current product line in markets nationwide. Shell's new additive package outperformed its existing additive package up to 90 percent in reducing harmful deposits that other gasolines can leave on intake valves. Independent research shows that cleaner gasolines can lead to improved performance.
 When developing the new product, Shell conducted extensive consumer research that revealed consumers care about engine performance -- including mileage, acceleration and driveability. FormulaShell was developed with improved engine performance in mind and will be available in all three grades of unleaded gasoline -- FormulaShell Regular, Plus, and Premium.
 The introduction of FormulaShell will be supported by an advertising campaign featuring the Shell Answer Man which will begin April 16 and run through July in major media markets nationwide.
 Shell gasoline, the world's best-selling, is sold through approximately 8,700 service stations in 38 states and Washington, D.C., in the United States.
 -0- 4/13/93
 /CONTACT: Kitty Borah or Dee Dee Taylor of Shell Oil, 713-241-4544/


CO: Shell Oil Company ST: Texas IN: OIL SU: PDT

GK -- NY032 -- 5134 04/13/93 10:20 EDT
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Publication:PR Newswire
Date:Apr 13, 1993
Words:287
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