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SHARE AMERICA BREAD; GOOD BREAD THAT DOES GOOD

 SHARE AMERICA BREAD; GOOD BREAD THAT DOES GOOD
 BOSTON, April 23 /PRNewswire/ -- A new line of bread was unveiled in


Boston today that will provide a continual source of food for area shelters, soup kitchens, food pantries and other food assistance programs. Called "Share America," this unique brand was designed, developed and dedicated to feeding hungry people, going a step beyond traditional cause-related programs.
 How It Works
 For every ten loaves of Share America bread(TM) sold, one freshly baked loaf will be donated to local affiliates of Second Harvest, the nation's largest food bank network, or the Salvation Army, which nationally serves 63 million meals each year to needy people. Based upon weekly sales, Share America bakers will produce an additional 10 percent and, in association with grocers, donate it directly to local charitable food programs.
 "Neighbors helping neighbors is the philosophy behind Share America," said Tilmon Brown, vice president, Eastern Division of Continental Baking Co., makers of Share America. "It's hard for individuals to imagine that they can make a difference. That's why this program is so unique. Through ordinary grocery purchases, consumers, with the support of the food industry, grocers and hunger relief agencies, can make an impact on hunger in their communities."
 Unlike most baked goods that are donated, Share America bread is freshly baked -- not bread that is past freshness date -- and allocation is based on need. Share America bakers are working closely with Second Harvest food banks and the Salvation Army to ensure that bread is channeled to those who need it most.
 High in complex carbohydrates, vitamins and minerals, bread is an essential component of a healthy diet. Because it is always in demand at community meal programs, Share America will be a welcome addition to the menu.
 According to Brown, the average family buys approximately two loaves of bread a week. In a community of 100,000 people, that number translates to more than 72,000 loaves of bread per week resulting in a donation of 7,200 loaves of bread weekly to those in need. In New England, Share America hopes to donate 8,000 to 10,000 loaves weekly. Share America bread is now available in supermarkets throughout the New England area. The Share America concept is also being tested in the state of Indiana.
 A Timely Idea
 As the recession continues and requests for food assistance increase, U.S. relief agencies are unable to meet the growing demand. "At a time when nearly every public and private sector source for food assistance is stretched to the maximum, the Share America concept makes a great deal of sense," said Westy Egmont, executive director of the Boston Food Bank. "It pools resources and offers consumers an easy and effective way to contribute to food programs in their own communities. And, at the assistance level, we gain a dependable, continous source of fresh bread."
 "Hunger affects all of the communities our bakeries and grocery customers serve. We believe we have an obligation to help," said Brown. "Share America combines the power of corporations, grocers and consumers to help combat a critical, life-threatening problem in this country."
 Share America Advisors
 In developing the Share America concept, input was sought from a variety of hunger experts.
 "To ensure that we were on the right track in developing a program that would work for both industry and the food assistance networks," explained Brown, "we consulted Second Harvest, its member food banks, the Salvation Army and a number of national relief groups. These organizations contributed extensively to the development of Share America and will be instrumental in monitoring the results of our test period in New England and Indiana."
 Share America has recruited a 14-member national advisory board comprised of representatives from key public interest groups including Second Harvest National Food Bank Network; the Salvation Army; Food Research and Action Center (FRAC); U.S. House of Representatives Select Committee on Hunger; the U.S. Conference of Mayors Task Force on Hunger and Homelessness; Tufts University School of Nutrition Center on Hunger, Poverty and Nutrition Policy; National Student Campaign Against Hunger and Homelessness; Grocery Manufacturers of America; National Council of the Churches of Christ in the U.S.A.; B'nai B'rith; and Save the Children Federation.
 Academy Award winner and public activist Olympia Dukakis and football legend Walter Payton serve as Share America honorary chairpersons and spokespersons for the program.
 -0- 4/23/92
 /NOTE TO EDITORS: Today from 1:30 to 2:15 p.m., Walter Payton will lead 200 youngsters in a Share America "Peanut Butter & Jelly Sandwich" party at the Salvation Army South End Boys and Girls Club, 1500 Washington St., Boston (near the Cathedral Housing Development). Payton will be available to talk to the media during this special Share America event./
 /CONTACT: Anne Goodwin-Neuhaus, 312-836-7294, or Gillian Leonard, 312-836-7158, both of Golin/Harris Communications, for Share America/ CO: Continental Baking Co. ST: Massachusetts IN: FOD SU:


GK -- NY063 -- 1829 04/23/92 11:31 EDT
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Publication:PR Newswire
Date:Apr 23, 1992
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