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SGS-THOMSON'S sales in Asia Pacific surpass US $1 billion.

SINGAPORE--(BUSINESS WIRE)--Nov. 26, 1996--SGS-THOMSON Microelectronics announces that it has exceeded US$1 billion in sales to third parties in the Asia Pacific region - excluding Japan - since the beginning of calendar year 1996.

Mr. Jean-Claude Marquet, Corporate VP and President of Asia Pacific, said, "Passing the US$1 billion mark has set an important milestone for SGS-THOMSON in the Asia Pacific region as well as the entire corporation. SGS-THOMSON has been in Asia Pacific since 1969 and we are pleased that the Company has grown in tandem with the fastest growing region in the world. The milestone illustrates that our product strategy is in tune with the market here and we are acknowledged as one of the leaders in the industry.

"In a market which is declining compared with 1995, such results would mean a gain of more than 1% in market share in the region and will enable SGS-THOMSON to move up a few positions in the Asia Pacific semiconductor rankings," added Jean-Claude Marquet.

For the last 5 years, SGS-THOMSON's revenues in the Asia Pacific region have grown by an average of 36% per year. In 1991, Asia Pacific billings were less than US$250 million. In less than 11 months of 1996 billings have already passed US$1 billion. Similarly, the contribution from the Asia Pacific region to SGS-THOMSON's worldwide sales has climbed from 18% five years ago to more than 28% on a year-to-date basis through the third quarter this year.

Describing the factors leading to its success, Jean-Claude Marquet said: "Amidst an intensely competitive market environment, SGS-THOMSON has been able to capitalize on its core strengths and wide technology portfolio to establish long-term partnerships with key players in the fields of computer peripherals such as disk drives, printers and monitors and in advanced consumer goods like digital satellite receivers. This has led the Company to serve some of the leading multinational companies based in the region as well as the growing number of home-grown companies."

Analysts have also forecasted that the Asia Pacific semiconductor region will continue to grow faster than the rest of the world. With its product strategy in place, SGS-THOMSON is well poised to meet the demand in high growth areas such as the super integration program for computers, set top boxes, and DVDs while continuing its lead and growth in the computer peripherals market.

In Asia Pacific, SGS-THOMSON has a direct presence in Singapore, Malaysia, Thailand, India, Australia, Korea, Taiwan, Hong Kong and China with the regional headquarters based in Singapore. Today, SGS-THOMSON employs approximately 8000 people in these countries. The company has established an integrated presence comprising a wafer diffusion plant in Singapore with a new sub-micron wafer fab expected to be ready at the end of 1998, and three assembly and test facilities in Singapore, Malaysia and China. On-the-spot design and application support are also available to serve a broad spectrum of customers.

SGS-THOMSON Microelectronics is a global independent semiconductor company listed on the New York Stock Exchange and on the Bourse de Paris. It designs, develops, manufactures and markets a broad range of semiconductor integrated circuits (ICs) and discrete devices used in a wide variety of microelectronic applications, including telecommunication systems, computer systems, consumer products, automotive products and industrial automation and control systems.

CONTACT: SGS-THOMSON Microelectronics N.V.

Francois Guibert, Group Vice President

Business Planning and Development, 33-4-50-40-25-59


Simon Loe, Press Relations, 33-4-50-40-25-58


Morgen-Walke Associates, Inc.

Michele Katz/Jessica Davis

Press:Brian Maddox/Alison Hersh



Morgen-Walke Europe, S.A.

Nancy Teitelbaum/Caroline Bruel, 33-1-47-03-68-10
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 25, 1996
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