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SEVEN SEAS CRUISE LINE ANNOUNCES JOINT VENTURE TO MARKET MV HANSEATIC; GLOBAL STEP FOR ULTRA-DELUXE CRUISE OPERATOR

 SAN FRANCISCO, June 11 /PRNewswire/ -- A void in the ultra-deluxe cruise industry is about to be filled as Seven Seas Cruise Line and Hanseatic Tours have announced that, beginning in 1994, Seven Seas will market the mv Hanseatic to North American passengers for its global itineraries which include the Northwest Passage, Galapagos Islands and Antarctica.
 The joint venture, the first of its kind among two ultra-deluxe cruise lines, puts San Francisco-based Seven Seas in charge of sales, marketing and passenger services in North America for the 188-passenger Hanseatic. The new vessel, which was delivered in March 1993, nearly circumnavigates the globe north to south, with calls on many ports rarely visited, if ever, by other cruise vessels.
 Terms of the joint venture were not disclosed although both companies look forward to a long-term arrangement following an initial three-year agreement.
 "This joint venture represents a new strategy of marketing a truly international vessel," said Seven Seas President and Chief Executive Officer Anders O. Stenersen. "These cruise ships cater to global citizens who seek soft adventure travel in ultra-deluxe style and comfortable surroundings to one-of-a-kind destinations.
 "The joint venture also fits Seven Seas' strategy of growth in the ultra-deluxe category. By joining Hamburg-based Hanseatic Tours to market its flagship vessel, Seven Seas takes a very positive step forward in the industry," Stenersen added. "It further demonstrates that our parent company, 'K' Line of Japan, is committed to the cruise industry."
 "The Hanseatic's concept of combining ultra-deluxe cruising with soft adventure at unique ports of call compliments what Seven Seas offers," said Seven Seas Executive Vice President and Chief Operating Officer Stein Kruse. "Like our Five Star Plus-rated Song of Flower, the Hanseatic is a small ship with exacting standards for quality and service at a tremendous value."
 The 9,000-ton Hanseatic was designed and built by Rauma Yard in Finland. The latest technological advances in shipboard amenities, passenger safety and comfort and environmental friendliness are featured. These include the vessel's 1A1 Super Ice Class (the highest possible), which allows the Hanseatic to take passengers into the far reaches of the Arctic and Antarctic. The ship's shallow draft allows it access deep into the Amazon and other rivers inaccessible to most cruise ships. The Hanseatic has four tenders and 14 Zodiac landing craft to take passengers on complimentary exploration excursions. The Bahamian- registered vessel has a sophisticated purification system and holding tanks that make it a non-polluting vessel.
 On-board lecturers present to large groups in a state-of-the-art lecture hall, or to individuals in staterooms, with video transmitted to in-room televisions. Spacious public rooms, including the 180-degree- view Observation Lounge and the 198-seat single, open seating dining room, enable passengers ample areas to relax and socialize. The 90 staterooms measure 236 square feet. Four deluxe suites measure 475 square feet. All staterooms have large windows and separate seating areas.
 Kruse said the Hanseatic's size, amenities, crew-to-passenger ratio and on-board amenities are similar to Seven Seas' Song of Flower, which has earned the coveted Five Star Plus rating from Fielding's Guide to Worldwide Cruises.
 The 172-passenger Song of Flower features a crew-to-passenger ratio of 1-to-1.2, among the industry's highest. Guests are treated to complimentary wines, liquor and soft drinks, a no-tipping policy, single, open-seating dining, on-board entertainment and spacious staterooms and public rooms. In addition, shore excursions, pre- and post-cruise deluxe hotel programs and airfare are complimentary on cruises in Asia.
 "This follows our philosophy of providing a cruise experience -- whether it's Asia or Europe -- based on uncompromising quality, dedicated personal service and unsurpassed value," Kruse said.
 Hanseatic cruises will be promoted by Seven Seas' network of directors of sales throughout the United States. Marketing support will be provided by the company's marketing and public relations departments in San Francisco.
 "It's a tremendous opportunity," said Seven Seas Vice President of Sales and Marketing Susan Lethbridge. "The Hanseatic enables us to provide more product and more diversity to a market that is seeking new, 'off-the-beaten-path' destinations."
 Lethbridge said that in less than three years Seven Seas Cruise Line has earned an outstanding reputation in the United States. "Marketing the Hanseatic gives the company a greater opportunity to build brand loyalty for Seven Seas, and offer more soft adventure in the ultra- deluxe category, with the quality, service and value that Seven Seas passengers have come to enjoy and expect."
 Seven Seas Cruise Line is headquartered at 333 Market St., Suite 2600, San Francisco, CA 94105-2102. Telephone numbers are 800-285-1835 or 415-905-6000; fax, 415-905-6001.
 -0- 6/11/93
 /CONTACT: Donna Remillard of Seven Seas, 415-905-6000; or Steve Swasey of Ketchum Communications, 415-984-6375/


CO: Seven Seas Cruise Line; Hanseatic Tours ST: California IN: LEI SU: JVN

SG-TM -- SF001 -- 0924 06/11/93 07:33 EST
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