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SEPTA WEEKEND FARE-BREAK SET FOR HOLIDAY SEASON: CASH FARE, $1; SEPTA, LOOKING FOR CUSTOMERS, PROMOTES WEEKEND RIDING

 SEPTA WEEKEND FARE-BREAK SET FOR HOLIDAY SEASON: CASH FARE, $1;
 SEPTA, LOOKING FOR CUSTOMERS, PROMOTES WEEKEND RIDING
 PHILADELPHIA, Nov. 27 /PRNewswire/ -- In an effort to boost discretionary ridership and help introduce new riders to public transportation, SEPTA today announced that its adult cash base fare on Saturdays and Sundays, from Saturday, Dec. 7, through Sunday, Dec. 29, will be $1 instead of $1.50.
 This dollar fare applies on Saturdays and Sundays during December on buses, trolleys and subway-elevated trains.
 In addition, SEPTA announced that up to two children under age 12 may ride free with each fare-paying adult on any SEPTA vehicle on Saturdays and Sundays in December.
 SEPTA General Manager Louis J. Gambaccini said the authority has a triple purpose: "In a time of economic struggle for everyone, our goals are to provide low cost transportation when people need it most, and to build ridership when we need it most. Then, if there is an appreciable increase in ridership, we will have served more than just ourselves."
 The fare-break was made possible by the SEPTA board which passed a resolution last July 24, permitting wider and faster use of "Temporary, Experimental and Promotional Fares." Following the authority's recent public information advertising campaign called "Come Home To Your Routes," SEPTA staff decided that now was an opportune time to appeal to weekend holiday shoppers.
 Gambaccini elaborated, "We have been extremely concerned about the ridership decline over the last year or so which has been caused mainly by the sagging economy. Those who don't have jobs are not riding, and those who are otherwise pinched are avoiding trips they'd like to make but can't. We hope that this weekend cash fare reduction prompts a lot of people to get around as inexpensively as possible. As we all know, a lot of money can be saved by leaving the car at home and avoiding fuel and parking costs."
 SEPTA said that this December '91 weekend policy comes on the heels of a previously announced decision to permit two children under 12 to ride free with each fare-paying adult from 9 a.m. Friday, Nov. 29 through midnight Sunday, Dec. 1. That precedent was set last year when the special free-rides-for-kids policy contributed to a ridership increase on the Market Frankford Line of 9.3 percent on the Friday after Thanksgiving and an overall 15.5 percent increase for the Friday- through-Sunday Thanksgiving weekend.
 /delval/
 -0- 11/27/91
 /CONTACT: SEPTA Press Relations, 215-580-7842/ CO: SEPTA ST: Pennsylvania IN: TRN SU:


JS -- PH034 -- 7857 11/27/91 16:01 EST
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Publication:PR Newswire
Date:Nov 27, 1991
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