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SEPTA RIDERS CAN NOW USE MAC(TM) CARDS AT 55 LOCATIONS TO BUY FARE INSTRUMENTS VALUED AT $15 OR MORE

 SEPTA RIDERS CAN NOW USE MAC(TM) CARDS AT 55 LOCATIONS
 TO BUY FARE INSTRUMENTS VALUED AT $15 OR MORE
 PHILADELPHIA, April 23 /PRNewswire/ -- The Southeastern Pennsylvania Transportation Authority (SEPTA) announced today that, effective immediately, its riders -- city and suburban, railroad and transit -- can use their MAC cards at 55 locations in the region to purchase passes or make any fare transaction of $15 or more.
 Included are weekly and monthly TransPasses and Trailpasses, or at least $15 worth of railroad tickets or transit tokens.
 SEPTA said that the MAC card purchase sites in Center City Philadelphia include Market East Station, Suburban Station, 30th Street Station, and the SEPTA sales office in the concourse at 15th Street. Two other high-traffic purchase points are in the Olney Transportation Center and in the 69th Street Terminal. The other 49 locations include most of those SEPTA railroad stations that have ticket agents, in the city and suburbs.
 According to SEPTA Chief Financial Officer/Treasurer Feather Houstoun, SEPTA has been testing the use of MAC cards at selected stations since November 1991. "Our riders responded favorably to the introduction of credit cards in 1985," she said. "This indicated to us that there would be a market for MAC cards as well, since both the credit card and the MAC card share the element of convenience."
 To make a purchase using the MAC card, SEPTA riders simply present their cards at the ticket window and enter their four digit personal identification number (PIN) on the pin pad. The amount of the purchase is automatically deducted from their primary transaction account. A receipt of the transaction is provided.
 SEPTA's Houstoun said, "We would often see our riders making withdrawals from a MAC machine, only to turn around and give the cash to our personnel at the ticket window. Accepting the MAC card for payment eliminates that first step, making the purchase process easier for our customers."
 In offering the MAC card payment option, SEPTA joins the ranks of supermarkets, gasoline stations, state liquor stores and a variety of retail merchants which accept MAC cards for payment. According to MAC Senior Vice President and Network Manager Donald J. Gleason, there are more than 12,000 terminals currently in service that accept the MAC card for payment.
 "Through their experiences at a wide variety of retail locations, a critical mass of consumers is becoming accustomed to the convenience of payment with the MAC card," Gleason said. "We're pleased to be a part of SEPTA's efforts to offer this more convenient payment option to its riders."
 /delval/
 -0- 4/23/92
 /CONTACT: SEPTA Press Relations, 215-580-7842/ CO: SEPTA ST: Pennsylvania IN: TRN SU:


JS -- PH026 -- 1834 04/23/92 11:36 EDT
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Publication:PR Newswire
Date:Apr 23, 1992
Words:453
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