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SEO-PR Offers Press Release SEO Training Class Following Search Engine Strategies (SES) Conference & Expo in Chicago.

SEO-PR President to Teach Half-Day Press Release SEO Training Class at Hilton Chicago on Friday, Dec. 8, Day After SES 2006 Event Concludes

CHICAGO -- SEO-PR and Incisive Interactive Marketing today announced that they will offer a press release SEO training class following the Search Engine Strategies (SES) Conference & Expo 2006 in Chicago. Greg Jarboe, the president and co-founder of SEO-PR, will teach the half-day press release SEO class at the Hilton Chicago on Friday, Dec. 8, the day after the SES 2006 event concludes.

Matt McGowan, Vice President of Marketing of Incisive Interactive Marketing, said, "Based on the overwhelmingly positive feedback we received on our first ever search training classes in San Jose this year, we have decided to expand SES Chicago to include another day of dedicated intensive workshop training. We will be conducting four half-day classes and one full-day class at the Hilton Chicago on Friday, December 8th. These classes can be taken in addition to the conference or independently. The added training day has been created to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment."

McGowan added, "Each of our workshop providers is a leader in their respective field. This includes SEO-PR's Greg Jarboe, the industry's top expert in press release SEO. Danny Sullivan, Founder and Editor-in-Chief of, has praised SEO-PR for 'focusing on search as a public relations tool.' Chris Sherman, Executive Editor of, has called SEO-PR 'a search engine promotion company that specializes in optimizing press releases for news search engines.'"

Jarboe said, "This press release SEO training class is for public relations and search engine optimization professionals. After attending this half-day workshop, participants will be able to conduct keyword research to find two to three relevant news search terms; edit their release to includes their target terms - particularly in the headline and first few sentences; add hyperlinks to help people find interesting, related content; use press release distribution service crawled by Yahoo! News, AOL News and Google News; and measure results - whether their objective is to build brand awareness, increase web site traffic, generate sales leads, or sell products online."

Jarboe added, "The training classes are very different from the conference sessions at SES. The workshops provide in-depth training in a small class setting, which means instructors are readily accessible for informal one-on-one or small group discussions. The conference provides a unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing. This combination provides a high impact learning environment."

The press release SEO training class can be taken in addition to the Search Engine Strategies Chicago conference, which runs December 4-7, 2006, or independently. Participants should bring a wireless laptop computer. The hands-on portion of the workshop will also be more valuable if each participant can submit a recent press release or a draft press release in advance.

Go to to view a description of this and the other search training classes. If you have questions or would like to register the supplemental training sessions, please email the SES Registration Department at or call (203) 295-0050. There is an additional cost to register for training of $695 for a half day or $1,295 for a full day.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE:INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

About SEO-PR - a Search Engine Optimization and Public Relations Firm

SEO-PR is a search engine optimization and public relations firm that specializes in press release SEO. The firm's clients include The Christian Science Monitor, ClickTracks, SEMPO, Southwest Airlines, Symmetricom, Verizon, and the Wharton School. SEO-PR and Southwest Airlines won the 2005 Golden Ruler Award from the Institute for Public Relations.

Greg Jarboe, SEO-PR's president and co-founder, has more than 25 years of experience in public relations, marketing and search engine optimization at Lotus, Ziff-Davis and other companies. Greg has been called "the current champion of online public relations for SEO" by Rand Fishkin, CEO of, as well as "the guru of cranking up Web visibility through effective optimization of press releases and leveraging news search" by Gord Hotchkiss, President and CEO of Enquiro.
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Publication:Business Wire
Date:Nov 8, 2006
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