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SELF MAGAZINE JOINS REEBOK IN OUTDOOR FITNESS CAMPAIGN; SELF'S NATIONAL GUIDE FOR OUTDOOR ENTHUSIASTS

 NEW YORK, Aug. 6 /PRNewswire/ -- Self magazine has created a comprehensive marketing program to support Reebok's new outdoor line, including Bodywalk, apparel, and footwear, it was announced by publisher Lawrence C. Burstein.
 The specially designed program involves the creation of an eight- page


advertising section, the production of a national walking and hiking guide, and the advertising support of several Reebok sales promotion events.
 Self has produced 12,000 copies of a map which is called "Self Magazine and Reebok's Guide to the Great Outdoors." It provides comprehensive information on scores of hiking trails, nature walks, adventure vacations, and outfitters throughout the nation.
 The map will be distributed for free by Reebok via an 800 telephone number, and at various Reebok Outdoor and Bodywalk events.
 Self's eight-page Reebok advertising section, which was created jointly by the magazine and Reebok, is published in the August issue of Self.
 "The purpose of the section is to help support and position Reebok's new hiking and Bodywalk line of apparel and footware as the source of authority for women who enjoy the benefits from outdoor activities," Burstein said.
 Burstein notes that Self's propriety New Diversity market research points to greatly increased emphasis on outdoor exercise among American women.
 According to recent research, Self readers are leading the way in this outdoor movement. A vast majority (86 percent) are currently exercising out-of-doors, while 52 percent plan to do more in the coming year.
 "These women look to the outdoors to augment their regular workout routines. Adventure, fun, accessibility and innovation are essential factors which encourage fitness conscious women to incorporate outdoor activity into an enjoyable workout," Burstein added.
 -0- 8/6/93
 /CONTACT: Andrew Plesser, or Joyce Careswell, 212-319-8383, for Self Magazine/


CO: Self magazine; Reebok ST: New York IN: ADV SU:

LD -- NY003 -- 0190 08/06/93 09:00 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 6, 1993
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