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SEARS OPENS 10 OFFICE CENTERS IN SOUTHEASTERN MICHIGAN

 SEARS OPENS 10 OFFICE CENTERS IN SOUTHEASTERN MICHIGAN
 CHICAGO, Nov. 11 /PRNewswire/ -- Increasing its focus on the fast-


growing home-office equipment market, Sears, Roebuck and Co. (NYSE: S) today announced the opening of "Office Center at Sears Brand Central" departments in 10 multi-line retail stores in metropolitan Detroit, Flint and Ann Arbor, Mich.
 The Office Center is a "specialty store within a store" that offers about 85 name brands of office equipment and accessories used by small businesses, telecommuters and people who work in home-based businesses.
 In the Detroit area, Sears will open eight Office Centers in Dearborn, Lincoln Park, Livonia, Novi, Pontiac, Roseville, Sterling Heights, and Troy by Nov. 15. Office Centers also will open in Flint and Ann Arbor stores.
 Since June, Sears has opened 59 Office Center departments. In addition to the expansion announced today, other Office Centers opened this year are located in Illinois, Pennsylvania, New Jersey, New York and Delaware. Currently, there are Office Centers in 69 Sears stores, including 10 existing pilot centers in the Washington, D.C. area and Richmond, Va.
 "Customers benefit from an Office Center's wide selection of quality products, Sears long-standing relationship with American consumers, and Sears credit and service network," said Bill Lenahan, president of Sears Business Centers.
 An Office Center at Sears occupies about 2,000 square feet of selling floor space and is adjacent to Sears Brand Central, the home appliance and electronics superstore.
 "We selected the Chicago market for Office Center expansion primarily because of the area's strong demand for office and computing equipment among small businesses and home-office users," Lenahan said. "This expansion marks our arrival to the Midwest."
 Office Centers specialize in selling and servicing desktop and laptop computers, printers, software, word processors, facsimile machines, office telephones, cellular telephones, answering machines, calculators and equipment accessories. IBM, Compaq, Epson, NEC, Toshiba, Hewlett-Packard, Xerox and AT&T are a few of the name brands carried by the Office Center at Sears.
 Estimates indicate that about 45 million people, or 36 percent of America's 122 million workers, currently work from home. The amount is expected to grow to more than 60 million people by 1993.
 "Office Centers combine the best brand-name products with a well- trained sales organization and a specialized service team to meet the needs of this growing market," Lenahan said.
 "People running a home-based business or working at home usually don't have time during the workday to shop for equipment. For their convenience," Lenahan said, "Office Centers are open nights and weekends and are staffed with trained, knowledgeable account executives."
 Office Center account executives participate in a comprehensive, four-week training program addressing Office Center products and customer applications. "Our representatives help customers find the right equipment for their specific business needs," Lenahan concluded.
 A grand opening celebration is planned for Nov. 15 and 16 in the 10 new Office Centers.
 -0- 11/11/91
 /CONTACT: Perry D. Chlan, manager, media relations, Sears, 312-875-7079/
 (S) CO: Sears, Roebuck and Co. ST: Illinois, Michigan IN: REA SU: SB -- DE008 -- 2939 11/11/91 10:11 EST
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Date:Nov 11, 1991
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