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SEARS OFFERS NEW SHAREHOLDER SERVICES LINE

 CHICAGO, Jan. 17 /PRNewswire/ -- Sears, Roebuck and Co. (NYSE: S) shareholders can now call a 24-hour, toll-free telephone financial help line to obtain Sears financial reports, daily stock quotes and other account information.
 The new number is 1-800-SEARS-80 (1-800-732-7780).
 "This new service will make it easier for shareholders to request and retrieve current financial information about the company," said Alice M. Peterson, vice president and treasurer. "For added convenience, the service allows shareholders to request information from Sears around the clock."
 Sears will monitor the line weekdays from 8 a.m. to 5 p.m. (CT).
 By using a menu of options, Sears said a caller can request copies of current financial reports, such as annual reports, 10Ks and 10Qs by leaving their name and address in a voice mail box. Reports will be mailed within 24 hours.
 The new line offers daily stock closing prices for Sears common, preferred and PERCs issues. Shareholders also can be connected with Sears transfer agent, First Chicago Trust Company of New York, for questions regarding shareholder accounts, dividend information, dividend reinvestment plan, and stock certificates.
 Sears, Roebuck and Co., headquartered in Chicago, had revenues of $52.345 billion in 1992 and employed 403,000 people worldwide. Its principal business groups are Sears Merchandise Group and Allstate Insurance Group. It also operates Homart Development Co. and has interests in Prodigy Services Co. and ADVANTIS.
 -0- 1/17/94
 /CONTACT: Perry Chlan of Sears, 312-875-7079/
 (S)


CO: Sears, Roebuck and Co. ST: Illinois IN: REA SU: PDT

TW -- NY045 -- 1291 01/17/94 11:42 EST
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Publication:PR Newswire
Date:Jan 17, 1994
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