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SEARS NOVEMBER REVENUES RISE 9.3 PERCENT

 HOFFMAN ESTATES, Ill., Dec. 2 /PRNewswire/ -- Sears Merchandise Group said its total domestic store sales from continuing operations for the four weeks ended Nov. 27 were $2.22 billion, 9.3 percent above restated sales of $2.03 billion in the same period last year. Comparable domestic store sales were 7.9 percent higher for the period.
 Sears Merchandise Group Chairman and Chief Executive Officer Arthur C. Martinez said, "We are pleased with our solid November sales increase, which came on top of strong sales in the same period last year.
 "Our apparel business continued to perform well as consumers responded to our values and to the `Softer Side of Sears' campaign," he said. "In addition, appliances, home electronics, exercise equipment and tires posted double-digit increases."
 Martinez noted that Sears reported very strong holiday sales last year and has designed a strong merchandising and marketing program to meet the challenge this year. "We believe we are well-prepared for the rest of the season with the right merchandise at the right prices," he said.
 For the four weeks ended Nov. 27, Sears Merchandise Group reported gross revenues from continuing operations of $2.84 billion, 7.7 percent above the $2.64 billion in the same period of 1992.
 Continuing operations exclude results from selected home improvement services, which Sears no longer sells directly, and results from Sears Business Centers, which have been sold. Excluded from continuing operations are gross revenues from catalog sales (except direct response) and sales from Pinstripes Petites stores, which have been closed.
 For the 43 weeks ended Nov. 27, Sears Merchandise Group reported gross revenues from continuing operations of $24.55 billion, 6.6 percent above the $23.02 billion in the same period of 1992.
 SEARS MERCHANDISE GROUP
 4 Weeks 43 Weeks
 1993 continuing operations $2,838,131,000 $24,551,812,000
 1992 (restated) 2,635,403,000 23,024,841,000
 Change 202,728,000 1,526,971,000
 Percent change 7.7 6.6
 Comparable domestic stores
 Percent change 7.9 8.4
 -0- 12/2/93
 /CONTACT: Gordon L. Jones of Sears, 708-286-4726/
 (S)


CO: Sears Merchandise Group ST: Illinois IN: REA SU: SLS

CK -- NY060 -- 9794 12/02/93 12:03 EST
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Publication:PR Newswire
Date:Dec 2, 1993
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