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SEARS AUTO CENTERS TO OFFER GOODYEAR AQUATRED

 HOFFMAN ESTATES, Ill., Feb. 16 /PRNewswire/ -- Sears, Roebuck and Co. (NYSE: S) and The Goodyear Tire & Rubber Co. (NYSE: GT) today announced an expansion of the line of Goodyear tires sold at Sears with the addition of the highly popular Aquatred tire. Sears Auto Centers in 12 key markets will carry the Aquatred in stock beginning this month. In addition, Sears customers throughout the rest of the country will be able to special order the Aquatred from displays at Sears.
 The availability of the Aquatred is a logical continuation of the relationship established last year between Sears, the nation's leading retailer of tires and batteries, and Goodyear, the largest supplier to the U.S. replacement market and domestic car manufacturers.
 "The addition of the Aquatred will enable us to not only build on our Goodyear sales but will also increase our growth in touring tires, a key segment of our tire business," said Arthur C. Martinez, chairman and chief executive officer, Sears Merchandise Group.
 According to Barry Robbins, vice president of replacement tire marketing for Goodyear, the Aquatred has been in strong demand by Sears customers since Sears began offering Goodyear in April 1992.
 "We expect this decision to have a positive impact on our volume with Sears and with our independent dealers," said Robbins. "Business through our dealers has grown substantially since we began selling at Sears in April, partially because of the additional advertising flexibility and brand exposure created by having Goodyear tires available at more locations. This will give the Aquatred even more visibility."
 Beginning in February, Sears customers in Albany and New York, N.Y.; Seattle; San Francisco; Portland; Chicago; Orlando; Tampa; Detroit; Miami; Boston; and Warwick, R.I., can purchase Aquatreds in most tire sizes for installation in less than an hour. Sears customers throughout the rest of the country will be able to order from a special display for delivery to the Sears auto center as quickly as within 24 hours.
 Sears offers more than 50 national brands of automotive products and an extensive line of top-selling private label products, including RoadHandler tires and DieHard batteries, at more than 800 auto centers nationwide.
 -0- 2/16/93
 /CONTACT: Gregory Rossiter, manager-media relations of Sears Merchandise Group, 708-286-8862; or Chuck Sinclair of Goodyear, 216-796-2154/
 (S)


CO: Sears, Roebuck and Co. ST: Illinois IN: AUT SU: PDT

TS -- NY090 -- 6802 02/16/93 12:44 EST
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Publication:PR Newswire
Date:Feb 16, 1993
Words:400
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