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SEARS AND GOODYEAR PARTNERSHIP OFFERS FIRST JOINTLY DEVELOPED TIRE

 HOFFMAN ESTATES, Ill., June 23 /PRNewswire/ -- Sears Merchandise Group today announced the introduction of the first Goodyear tire developed exclusively with Sears -- the Goodyear WeatherHandler. The all-season radial tire delivers 25 percent longer treadlife, 10 percent better wet traction and noise levels and 5 percent better handling than Goodyear's Arriva tire, sold exclusively by Sears since March 1992 which the WeatherHandler will replace.
 "Only Sears and Goodyear could provide customers with a premium tire which offers as much value as the WeatherHandler," said James D. Thornton, Sears Automotive vice president. "The WeatherHandler's attractive look, unique tread design and 60,000-mile treadwear warranty make it an outstanding addition to the tire line-up at Sears Tire & Auto Centers."
 Sears, the nation's largest aftermarket tire retailer, will promote the WeatherHandler through advertisements beginning June 27 and throughout July at special introductory prices. The tire will be exclusively available at each of the 770 Sears Tire & Auto Centers nationwide offering guaranteed installation in 60 minutes or less.
 "The WeatherHandler should attract Sears customers who demand value in their tire purchases," said Howard Macdonald, manager of special accounts marketing at Goodyear. "Its well-rounded performance ensures customer satisfaction on several levels."
 Rubber tie bars linking tread blocks in the WeatherHandler's treadface not only promote long, even wear, but reduce tire noise as well. A premium all-season rubber compound and a water-channeling network of blades, notches and grooves in the tread pattern give the tire excellent wet traction and added mud-and-snow grip.
 In addition to the 60,000-mile treadwear warranty on the WeatherHandler, Sears will offer a lifetime replacement warranty against defects in material and workmanship. The tire is available in 19 blackwall and narrow whitewall 12- to 15-inch sizes.
 The WeatherHandler is the third tire Sears has added at its auto centers this year. Earlier this spring, Sears began offering the Goodyear Aquatred all-season radial tire in selected major markets and the Response Radial GT tire at auto centers nationwide.
 -0- 6/23/93
 /CONTACT: Greg Rossiter for Sears, 708-286-8862/
 (S GT)


CO: Sears Merchandise Group; Goodyear ST: Illinois, Ohio IN: AUT REA SU: PDT

LR -- NY050 -- 5040 06/23/93 13:19 EDT
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Publication:PR Newswire
Date:Jun 23, 1993
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