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SEARS, ROEBUCK AND COMPANY TO PURCHASE MAXSERV STOCK

 CHICAGO, March 31 /PRNewswire/ -- Sears, Roebuck and Co. (NYSE: S) and MaxServ, Inc. (OTC: MXSV) announced today that Sears has agreed in principle to purchase 2.9 million shares of newly-issued MaxServe stock, which represents 36 percent of MaxServ's outstanding shares.
 Sears and MaxServ said the expended relationship will allow the companies to work together closely on selected technology advances in the management and delivery of parts and technical information support services.
 MaxServ is an Austin, Texas-based company that provides call center services, information management, information technology development and consulting service to manufacturers, retailers, servicers and consumers.
 Sears Product Services unit is the country's largest repair and service organization, providing parts and service for all major brand home appliances, electronics and lawn and garden equipment whether sold by Sears or others. Sears has 16,000 repair technicians and a 13,000 vehicle fleet.
 Sears said it will continue to use several MaxServ services, including an on-line data base for serviceable products sold at Sears, telephone support service for Sears technicians and repair assistance for the do-it-yourself consumer.
 -0- 3/31/93
 /CONTACT: Mike Weinnig of MaxServ, 512-834-8341; or Gerald E. Buldak of Sears, 312-875-8371/
 (S MXSV)


CO: Sears, Roebuck and Co.; MaxServ, Inc. ST: Illinois, Texas IN: REA SU: TNM

WB -- NY050 -- 1534 03/31/93 13:02 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 31, 1993
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