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SEAGRAM BEVERAGE COMPANY APPOINTS GEORGE JACKSON AS SENIOR FRANCHISE MANAGER FOR SEAGRAM'S MIXERS

SEAGRAM BEVERAGE COMPANY APPOINTS GEORGE JACKSON AS SENIOR FRANCHISE
 MANAGER FOR SEAGRAM'S MIXERS
 NEW YORK, July 7 /PRNewswire/ -- The Seagram Beverage Company, a unit of The Seagram Company Ltd. (NYSE: VO), today announced the appointment of George A. Jackson as New York metropolitan area senior franchise manager for Seagram's Mixers. Jackson will report to J. Patrick Kenny, vice president and general sales manager, Seagram's Mixers Division.
 Jackson will be responsible for the sales and brand development of Seagram's Mixers. The New York metro area represents the largest single market for Seagram's Mixers.
 "We are confident that George's knowledge of the beverage industry and his outstanding relationship with our bottler and key retail customers will help to propel Seagram's Mixers in this competitive beverage category," said Kenny.
 Jackson joined Seagram in 1984 as New York State wine manager for the former Seagram Wine Company. Since then he has served as chain sales manager for the metro New York region and, in 1989, he was appointed metro New York state manager for The Seagram Beverage Company. Prior to joining Seagram, Jackson was associated with the Scott Paper Company for five years in sales and market research.
 A 1979 graduate of Manhattan College, Jackson also received his MBA degree in 1983 from Manhattan. He currently resides in East Northport, New York with his wife and three children.
 The Seagram Beverage Company is responsible for the development, production and marketing of Seagram's Coolers in the United States. The company also produces and sells in selected U.S. markets TAOS aperitif, a new adult alcohol beverage featuring sparkling spring water; Seagram's Spritzer, a new adult alcohol beverage with a light fruit taste, and 2 Calorie Quest, a premium adult soft drink that is made with spring water, 100 percent natural flavors and Nutrasweet.
 The Seagram Beverage Company also manufactures and markets a full line of Seagram's Mixers. Seagram's Mixers are sold primarily in the eastern region of the U.S. and include ginger ale, tonic water, collins mixer, club soda, seltzer.
 -0- 07/07/92
 CONTACT: Chris Tofalli of the Seagram Company, 212-572-1118
 (VO) CO: SEAGRAM BEVERAGE COMPANY; SEAGRAM COMPANY LTD. IN: FOD SU: PER ST: NY -- NY062 -- X815 07/07/92
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Publication:PR Newswire
Date:Jul 7, 1992
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